The Fiat Parking Assistant Billboard.

After living downtown and watching people try to parallel park their cars for a year, I think this billboard from Fiat needs to be everywhere. Why? Because most people simply can’t parallel park. Beyond that this is a real nice piece of ambient marketing that uses slick in house developed technology to pull it off. Designed by Leo Burnett in Germany, the Parking Billboard uses ultrasonic sensors tied to pre-recorded videos to help guide drivers as they park. Leo Burnett has created a fun, memorable piece to promote their small city cars and extend the brand to non Fiat drivers as well. Nice stuff guys.

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