SVT Powder ID – Trollbäck + Company.

The video below is a behind the scenes look from  on how they produced the SVT2 Powder ID. In world full of digital effects and post production CGI work, it’s refreshing to see that this was for the most part an old school process. In the video you see that  literally through colored powder by hand through a cut out piece of foam-core.  Sometimes no matter how good your digital tools are, you just can’t get the same results as shooting the real deal. This was shot at a whopping 1200 fps on a Phantom to get the super slow motion look.

“Inspired by the Holi festival of colors, our SVT2 Powder ID required us to develop our own mixtures to get the right viscosity for the dense and colorful look of our original designs. These colorful mixtures were thrown with human propulsion in a variety of scenarios; both with and without practically built “2” logos.”

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