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Rolling Logos.

We see them everyday. They are impossible to avoid, and yet most of us rarely think of them. I’m talking about automotive logos. The badge that is on the front and rear of almost every single piece of rolling stock in the world. 

Those logos are not just the visual symbol of the manufacturer, they are the brand that represents what you think of in terms of quality, luxury, economy, fit and finish. 

The infographic below from Car Dealer Review shows how various automotive logos have evolved over time. Some subtlety, others radically. Some of the more interesting examples are the older and smaller brands like Fiat, or Aston Martin.

  

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Posted in Automobiles, Design and Art and tagged automotive branding, Branding, Color, Design, Graphic Design, Logo, Logo Design, Typography, visual identity on July 4, 2015 by Wade Johnston.

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