Steve Frykholm’s Picnic Posters for Herman Miller.

This just put a huge smile on my face. Produced by Dress Code this is the story of Steve Frykholm, Herman Miller’s first in-house graphic designer. Frykholm stayed with Herman Miller for 44 years working on internal projects for the company. One of his favorites, and the subject of this film, are the posters he created for the annual company picnic. This is the story of how the posters came to be, and their induction into the Museum of Modern Art. I love how Frykholm’s laid back attitude about how these came to be runs in stark contrast to the creative process of the digital age. There is no way a committee could have deluded his concepts with an endless sea of changes, revisions, and interjections. Because of it, the posters Frykholm created are as fresh and original today, as they were when he started making them in 1970.

 

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