The video below was all done in camera. While there might have been some post work done here, the important thing to think about is, the animation was all done in camera. That means the pre-planning and visualization for this spot had to be perfect before they started shooting. Why? because New York-based stop-motion artist Adam Pesapane has 3000 unique shots here. I’m sure there were a lot of reshot sections and do-overs, but still I’m sure this was planned out down to the last details. The total time to build and complete was around 4 months, and it shows. The animation is seamless, and the quality is fantastic, which just goes to show that quality takes time and can’t be rushed.