More Than The Score.

I never saw this promo air during the US Open. It might have played locally, but since I tend to mute, pause and skip, or record then blast past ads, I probably just missed it. Produced by BUCK for IBM and Ogilvy & Mather, the animated short features loads of data visualizations done up in an entertaining way, set to the beat of Andrew W.K’s “I Love New York City”. In typical fashion BUCK nails the animation and brand styling for IBM. It’s worth watching all the way through if for no other reason than the facts they present about the US Open and New York. Oh they get extra points for going with a square format for the finished piece.

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