Because it’s Friday. Because it’s Pantone. Because these are smoothies.
Art director Hedvig A. Kushner of Mother New York makes a lot of smoothies. Hedvig also noticed it kinda works like mixing paint. You add a certain ingredient, you get a certain color. So Hedvig started a little project about making some tasty smoothies that match Pantone color chips. Pantone Smoothies
Kushner buys colored paper from a local art store, matches it to a Pantone swatch, and makes the smoothie to match whatever color the swatch is. Then along with photographer Mike Kushner each is photographed three times. One shot with the ingredients, the second with the resulting smoothie, then the matching Pantone swatch.