The YouTube Music App. Its Going to be Bigger Than People Think.

If you are old enough, you might remember when MTV and VH1 actually played music videos. You might remember a time when all of the reality TV crap they show now didn’t exist. Some of us even remember seeing The Buggles, “Video Killed the Radio Star” on MTV and realizing that MTV was going to change how we looked at music forever.

Fast forward 30 years, and MTV is nothing like it used to be. Neither is the way we all take in music. From satellite radio, to iTunes, Spotify, Amazon, eMusic, Vimeo, YouTube, on every device, anywhere we want to listen or watch. I watch a lot of music on YouTube. From vintage 1950’s TV programs on Jazz with live performances by people like John Coltrane, to new release music videos.

A few days ago, YouTube launched the YouTube Music app, and in many ways it felt like MTV during its golden era. The comments section for the video is filled with a boat load of people bashing it and not understanding the point. The way I see it, YouTube is trying to remain relevant at a point where Facebook is getting ready to launch it’s own dedicated video service. The advantage YouTube has is the vast size of it’s catalog, and the fact that it is tied to Google. Content is king in the streaming business, and YouTube has it in spades.