The purpose of advertising is to get you to do something. Buy it, click on it, engage with it, remember it etc. The video below form NVIDIA got me to do a couple of those things. I’m going to remember the brand, I clicked through to find out more about the product, and the ad kept me engaged all the way to the end when I got the pay off. With that said I have to admit I was confused for most of this spot. Intrigued, but confused. I saw product placement throughout, but I actually thought this was for a new Xbox. Why? because this was sent to me, and I took it out of context from the NVIDIA YouTube Channel.
For a company that has built it’s brand on building video cards for gaming computers, and CGI workstations I am now left wondering how much of this is real, and how much is CGI. I know the cat didn’t actually go with him. I know it looks like the real deal, except I kept wondering how they kept the platform level for so much of the free fall. It doesn’t matter I guess. I clicked through to the NVIDIA Shield site to check things out and find out more about the product, which by the way, doesn’t offer anything so unique that I would switch from using my Apple TV and Airplay to sling content from my iPad and Macbook to the TV screen.
It’s still a fun add and website though. And for the record, the more I watch this, the more I think it’s real footage.