Friday Inspiration. Zim&Zou for IBM.

A little Friday inspiration from Zim & Zou. The magnificent posters were created for Ogilvy for a poster campaign for IBM back in 2013. Photographed by Fabrice Fouillet, the sculptures are built from cut paper and fabric. There is solid attention to detail paired with smart copy, and solid backgrounds in vibrant colors. The result is a really nice campaign that gets translated into a series of animated gif’s. Below are the posters, a few of the gif files and some detail shots. For the complete series, click here.

cannes posters_DEEP DIVES_color version

cannes posters_DEEP DIVES_color version

cannes posters_DEEP DIVES_color version

cannes posters_DEEP DIVES_color version

cannes posters_DEEP DIVES_color version

cannes posters_DEEP DIVES_color version

gif 1

gif 2

gif 3

gif 4

IBM Destail 1

IBM Detail 2

IBM Detail 3

IBM Detail 4

IBM Detail 5

IBM Detail 6

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