Think Ink.

Designers that work with print, hopefully think about ink on a regular basis. Ink is the primary vehicle used to complete your printed vision. No matter what your work looks like on screen, the way it is printed, the paper it’s printed on, and the quality of the ink used will impact the final outcome. The video below isn’t new. It actually came out about 6 years ago, but it’s worth watching.

This short film by The Printing Ink Company in Canada takes you through the process, techniques and craft of ink creation. That’s right, the “Craft”, because making ink is a complex process requiring skills and experience to get the best results. The Printing Ink Company shares their methods used to create every color in the PANTONE spectrum and beyond. The challenges they face getting it right, and the attention to detail they put into making every can of ink.

This is a must watch for art students, designers and everyone else in the business that is designing printed materials.

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