In the last 20 years there has been a massive change in photography and cinematography technology. Digital changed the game, then smartphones. One thing that has remained fairly constant though is the form factor. Aside from smartphones, digital cameras look and function very similar to an analog film camera. Your fancy DSLR might have upgraded electronics and a digital image processor, but it still looks and functions the same way your old film camera did. Buy a body, buy a bunch of lenses, get the the battery grip, etc. So here comes a new camera company that might just change all that.

Craft has designed a camera system where every component is interchangeable allowing you to design a system best suited to your needs. While the video below is just a 3D rendering of the yet to be released final product, the system shows promise. This is a modular system with a number of unique innovations, and a very competitive price point for photographers. The website shows a complete 4K video set up for less than 2 grand which is not bad when you consider what you get.

Some of the innovations that I find really intriguing are the hot swappable lens mounts, the ND filter set up, the connectivity module, and the fact that you can build this to fit your needs. Full tech specifactions are at the bottom of this post.

Technical Specifications (Full technical specifications will be announced early this summer):
HD Video Element, Super 16mm CMOS Sensor with Global Shutter (1920×1080, 1280×720)
4K Video Element, Super 35mm CMOS Sensor with Global Shutter (4096 x 2160, 1920×1080, 1280 x 720)
Frame rates 23.98, 24, 25, 29.97, 30, 50, 59.94, 60
Fast and slow frame rate speeds at intervals up to 120fps
Recording Formats Cinema DNG and ProRes (additional formats will announced).
Dimensions (W x H x D)
Video Elements: (97.15mm x 96mm x 39.68mm) (3.7” x 3.6” x 1.5″)
Store, Battery, Audio Elements: (97.15mm x 96mm x 33.4mm) (3.7” x 3.6”x 1.3″)
LCD Elements: (97.15mm x 96mm x 30mm) (3.7” x 3.6” x 1.2″)
Fully assembled cinema camera: (97.15mm x 96mm x 170mm) (3.7” x 3.6” x 6.6″)