Modular 4

Menu

  • Blog
  • Portfolio
  • About Me.

More Than Just a Tire.

penske2

This Sunday marks the 100th running of the Indy 500 at the Indianapolis Motor Speedway, and to commemorate the event, Firestone has produced a special tire. Firestone announced this version of the Firehawk racing tire back on February 19th of this year, at the 100-day mark prior to the Indy 500.

The special edition tire has bright red sidewall markings of the brand-name and logo,  as well as every driver’s name who has won the 500 using Firestone tires. In all, that number stands at 66 spanning back to Ray Harroun in the first 500 in 1911 and up to the current champion Juan Pablo Montoya in 2015. The tire’s visual design is visually refined by the inclusion of red “F-shield” logos at 90 degree offsets to the red Firestone name, and the 100th Running logo created by the Speedway to commemorate the century mark. The winners’ names are listed in chronological order from Harroun forward, along the sidewall in high-contrast white ink and stand out from the black sidewalls with great definition.

It’s this kind of thing that makes me love graphic design. Yes I know this is a splendid piece of promotional marketing, but in the end someone had to design this. A graphic designer, and an art director for sure.  Probably a committee had some say in the final executed result. It doesn’t matter how we got here, its the fact that someone thought about this little detail, and executed it so well. I can’t wait to see every car lined up wearing these shoes tomorrow.

Tire

Related

Posted in Automobiles, Design and Art and tagged Design, Firestone, Graphic Design, IMS, Indianapolis, Indianapolis 500, Indy 500, layout, Logo, Racing, Tires, Type, visual design on May 28, 2016 by Wade Johnston.

Post navigation

← Coldplay’s Up&Up is a visual treat.
What a Difference a Year Makes →

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 2,763 other followers

Recent Posts

  • Creativity Explained
  • The IBM Poster Program
  • Danish Modern – The Danish Chair
  • Facebook Thinks I’m 12 and I’m OK With That.
  • Taken – David Bowie by Duffy

Top Posts

  • Design Friday. The Color of Gulf Racing.
  • “RowFree” The Concept 2 iPad Holder is a Winner
  • Design Friday. Alvin Lustig, American Design Pioneer.
  • Leasing a Mac Pro Sounded Like a Good Idea Until I Did Some Math.
  • Gentlemen, Your Backward Baseball Hat Does Not Make You Cool.
  • Miniature Mid Century Modern, and Karen Walker for Resene Paint.
  • "The Witness". 13th Street Universal's First Movie of the Outernet.
  • Design Friday. Let's Kick Out The Jams With Dieter Rams!
  • Creme Cycles
  • 14 Works, and One Ambigram by Sebastian Lester.

Tag Cloud

Advertising Animation Architecture Automobiles Design and Art Furniture General iPad Apps iPhone Apps Media and Mediums Motion Graphics Music and such photography Postaday 2011 Pure Fun. Social Networking Technology Typography Video Video and Motion Graphics

Modular4 RSS Feed

RSS Feed RSS - Posts

RSS Feed RSS - Comments

Blog at WordPress.com.
Cancel

 
Loading Comments...
Comment
    ×