I never post about politics, and I don’t want this to turn into a hate bashing flame war where people rant about their political ideologies. This is a design post and yes it going to talk about how fucked up the Trump/Pence logo is, and I’m not even going to address the absolutely half-assed quality of the overall imagery. I am simply going to talk about the shit production value that went into this.

For a guy worth billions, who always demands the highest quality, The Donald pulled a massive boner with this, and should probably fire the art director that approved this final art. I could go on about the phallic nature of the T inserted into the P but there has been enough commentary online about that already. I could go on about the generally poor quality of the design, but I’m sure there will be months of commentary about that on every design site known to man.

This is about fundamentals. The fundamentals that come from knowing your craft and being a graphic designer.

Nothing is aligned. It is a visual mess, that creates tension and visual stress. There are issues with the spacing in the T/P that is not the same as the spacing in the red and white stripes. The inclusion of the white block in the lower section of the P breaks the visual flow of the two letters creating more visual stress. The fact that the final red stripe doesn’t run under the blue component makes the logo feel incomplete.

There are issues with the spacing in the T/P that is not the same as the spacing in the red and white stripes. The inclusion of the white block in the lower section of the P breaks the visual flow of the two letters creating more visual stress. The fact that the final red stripe doesn’t run under the blue component makes the logo feel incomplete.

The inclusion of the white block in the lower section of the P breaks the visual flow of the two letters creating more visual stress. The fact that the final red stripe doesn’t run under the blue component makes the logo feel incomplete.

The fact that the final red stripe doesn’t run under the blue component makes the logo feel incomplete.

I could go on and on, but the issue here is, this looks like it was thrown together, and someone somewhere has had to have known for at least two weeks who the final three choices were going to be. They had time to review this, and fix the final art. This is an example of either bad design or laziness. I don’t care if you hate the client. You shouldn’t take on the job if you aren’t going to give it your all.

Bad design is bad design end of story. It took five minutes working with the exact same image to at least polish this turd into something that at least reads a little better.