A little Friday Inspiration.

Most of my Friday morning has been spent looking at video clips trying to find inspiration for an animated video wall that will be playing in an upcoming trade show. While perusing the Vimeo I came across this series of videos from NERDO for the rebrand of La Effe. Theses have such a great look to them. Simple graphics, reduced color pallet, nice use of typography, great timing, and presence. The Graphic Pack shows the application of the look across a broad spectrum of uses, while the indents showcase a tighter venue for the animation. Yes I am seriously considering borrowing some of this concept for my 60 second loops. If you want to know more about the work, there is a complete case study here.

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