On July 20th, 1969 I was seven and a half years old and I still remember being glued to the TV as the first live broadcast from the lunar surface was beamed back to Earth. The family was downstairs in our family room/office. Walter Cronkite was giving the play by play and then they cut to a grainy picture of Neal Armstrong as he stepped off the ladder and spoke his now famous line. ” That’s one small step for man, one giant leap for mankind”.
I have always been a bit of a space nut. I think being born at the beginning of the space race helped solidify that in me. I’ve been fascinated with everything from the space flight itself to the amazing illustrations produced for NASA.
With this year marking the 50th anniversary of the first moon landing, I decided to break down and pick up a copy of the National Aeronautics and Space Administration Graphic Standards Manual. It’s been out for a few years and has been on my short list so I finally decided to pull the trigger and pick it up.
For a designer and self-professed space nerd, this is pure heaven. This is a few hundred pages of the design systems put in place by Richard Danne, Bruce Blackburn, and the staff at Danne & Blackburn in 1974.
This reissue is a modern spin on the original which was a series of bound documents designed to be distributed to internally and externally to coordinate the NASA brand for the world. The reissue book is all about faithfully reproducing what Danne & Blackburn while infusing history and additional details. Details like the anti-static foil sleeve that it arrives in.
The book is an authoritative reference compiled from scans of 35mm slides presented to NASA in 1974, normally shielded from those without clearance.
The manual covers everything from spaceship graphics to brochures, including specific details on how to type a letter using the NASA letterhead.
This is the ultimate “brand bible” for the formidable application of a graphic identity system in an otherworldly institution. The NASA Graphics Standard Manual is a meticulous facsimile of Danne & Blackburn’s 1974 re-branding of the agency. An authoritative reference compiled from scans of Danne’s own personal copy, the book also includes an introduction by Danne, alongside an extended essay on the culture of the agency by Christopher Bonanos.