The Look of Things to Come?

I spend a lot of time looking at other people design work. It’s the nature of my job and something that helps to keep me current with design trends that are emerging. Over the last few months, something I’ve noticed with more frequency is the emergence of minimalist 3D animation paired with pastels that leans almost to abstraction. I have a feeling this is going to become a hot look over the next 18 months and will run the risk like so many other trends of jumping the shark as it gets picked up by every agency and marketing firm in the world. It looks cool now, and I’m really liking it, but that feeling may change if it becomes oversaturated the way the sketchbook look, the retro 80’s look, the ugly design look, the you name it you’ve seen to much of it looks did.

Advertisements