When I first began my career the world of design, marketing, and advertising was 90 percent analog. There were phototypesetting tools available, but most of the work was very much old school. The copy was written up on typewriters, layouts were assembled via paste-up, color separation was done by hand and illustration was created with paint, pencils, ink, and other tangible items.
I remember having a discussion with a colleague in the early 1990’s where he proclaimed that the art of illustration was over. That digital had ushered in the end of an era and that Photoshop and Illustrator (maybe Freehand) were going to rule the world. Fast forward a couple of decades and take a look around. Just like the Kindle and iPad were going to kill off books, digital didn’t kill off traditional illustration methods.
There were extraordinary eras of illustration before mass media changed our viewing habits. Illustration was the most primary means of illuminating the word on paper. Today, when we get our words and images on screens as small as a watch face the role of illustration, might have shifted, but it is more free and varied than ever. Designers, artists, and illustrators are holding their own producing content for every kind of media.
Taschen recently released a new book “The Illustrator. 100 Best from around the World” showcasing 100 illustrators compiled by Steven Heller and Julius Weidemann over a ten-year period of time.
This 600-page book contains examples of work, bio’s of the artists that created them and truly shows sheer quality, diversity, intensity, comedy, and the vivacity of the work that is being produced. From veterans like Brad Holland, whose works for the New York Times’ op-ed section revolutionized illustrative content in the 1970s, to rising stars like Robin Eisenberg, with her pastel aliens cruising in spaceships on album covers, the 100 artists in this collection are just the tip of the iceberg, but they represent a compelling snapshot of the styles, techniques, and use of color by artists across the world.
What an inspiration.