I’m probably going to be the odd man out here, but I’m not a fan of Chick-Fil-A. Not for politically correct reasons. I simply don’t like their fast food. Now, with that said it doesn’t mean the don’t have some great advertising. Marie Hyon, of Psyop has pulled out all the stops in her latest work for the chicken chain crafting “The Time Shop” which extends the message of “Together Time” that McCann put together for Chick-Fil-A this holiday season.

This is such a great example of excellent copy/script writing, high production value animation, and a well thought out concept being brought to fruition for the holiday season. The video below is the full two minute online version of the piece. I haven’t seen the 60, 30, and 15 edits. It’ll be interesting to see how they maintain the storyline through the broadcast versions, especially the 15 second cut.

Director: Marie Hyon
Executive Producer: Justin Booth-Clibborn
Senior Producer: Suzie Cimato
Assistant Producer: Simone Miller
Designer: Victorior Wanchana Intrasombat, Pedro Lavin, Samantha Ballardini, Felipe Hansen, Robin Joseph, Andrew Serkin, Dionisius Bangun, Marie Hyon
Storyboard Artist: Ben Chan
Lead Technical Director: Briana Franceschini
Previz Artist: Pat Porter, Nick Dubois, Doug Litos,
Modeler: Eric Cunha, David Soto,Anne Yang, Ieva Callender, Briana Franceschini, Brian Kim, Chris Santoianni, Pedro Conti, Kevin Ferrara, Ryan Kirkwood, Casey Reuter, Krista Albert
Additional Modeling: Aldrich Torres, Nitesh Nagda, Leonstudio, Basilic Fly
Look Dev/Lighter: Ieva Callender, Briana Franceschini, Matthias Bauerle, Eric Cunha, Brian Kim, Thao Dan Nguyen Phan, Anne Yang, Kwan Au, Susie Hong
Lead Animator: Pat Porter
3D Animator: Nick Dubois, Doug Litos
Lead Rigger: Zed Bennett
Rigger: Ohad Bracha, Daishi Takishima
Groom FX: Eric Cunha, Ieva Callender, Briana Franceschini, Chris Santoianni
VFX: Eban Byrne
Cloth/Hair Sim: Jordan Harvey, Scott Hubbard, Daishi Takishima
2D Lead: Matthias Bauerle
Compositor: Aaron Baker, Matthias Bauerle, Herculano Fernandes, Manu Gaulot, Lane Jolly, Tingting Li, Carl Mok
Compositor Assistant: Keigo Tanaka
Matte Painter: Felipe Hansen, Pedro Lavin, Marie Hyon
Editor: Loren Christiansen