Adobe “Honor the Heroes”

A few weeks back Adobe, the graphic design software giant launched a new microsite that honors the frontline workers fighting the Covid-19 pandemic. Along with the video below, the site contains 120 illustrations created using their software. There s a link out to the Instagram site where additional images (not all are in the original vein that Adobe started with) are being uploaded with the hashtag #honorheroes. Each of the images is a CTA to the illustrator’s Instagram account where you can get the back story on the individual that the illustrator chose to feature.

The microsite is simple but could have done one thing that would have made it better. A link to a location where you could donate to the cause. I say this because Adobe has this at the top of the page.

“Adobe is supporting the COVID-19 efforts with over $3 million in donations to organizations that provide vital assistance to our communities across the globe.”

Failing to add a url to a donation site from both the microsite and the Instagram accounts was a missed opportunity. to do more.

The illustrations are great though.