TRIPWIRE Daydream

I often step back when I see an ad and ask myself “What do you think the pitch was like when presenting to the client?” This ad for Tripwire is one of those ads. The 60-second spot takes the viewer on a trippy little adventure, and the payoff doesn’t arrive until the very end.


I’m not saying the ad is bad, in fact, the production value is top-notch, and once you get to the end of the piece and realize what is going on it works. I’m just wondering how the team sold this concept to the marketing department at an IT / Data Security software company, and what the pitch deck would have looked like.

Agency: PMG
ECD: Kyle Kelley
ECD: Andrew Harper
ACD: Lori Wittig – lori.wittig@pmg.com
ACD: Justin Prichard
Writer: Benjy Joung
AD: Kevin Yurasovich

Camp Lucky
Director: Adam Littke
EP: Brandon Tapp
Producer: Elizabeth Spiva
Editor: Logan Hefflefinger
Assistant Editor/Junior VFX: Jake Odgers
Graphic Artist: Seth Olson
Color: Neil Anderson
Audio: Scottie Richardson
Finish: Mark Sullivan
EP: Jessica Berry