Advertising

A Fist Full of Bourbon

As a bourbon drinker, this brand had me at the name. Scotch whisky maker William Grant is jumping into the bourbon market with new brand “Fistful of Bourbon”. To kick off the launch they teamed up with Quaker City Mercantile and Saturday Night Live director Paul Briganti, and Tool of North America to produce a tongue in cheek play on a classic spaghetti western and the results are so good.

The spot imagines two cowboys waxing poetic about the use of sunscreen, reading Gwyneth Paltrow’s blog Goop, silk pajamas and more. The writing is fun, and the two main actors set the mood. The only thing they need is a Ennio Moriccone soundtrack and some overdubbed voices on the supporting cast.

Taking full advantage of YouTube, Briganti pushes this to 2 minutes in length allowing for more absurdity. It almost seems to go a on a bit long with some sight gags in the bar scene being overplayed, but for the most part it works. At least it did for me, doing exactly what advertising is supposed to do. Hook you, hold you, keep you engaged, remember the product, and the brand.

Episode 27 – Inside Chanel

When you are a global brand like Chanel, you can take chances with your marketing and advertising initiatives. Your brand is established and your history is in place so experimenting with different mediums or channels isn’t as risky.

Over the last 7 years director Cyrille Smaha has produced a series of stunning animations for Chanel in her signature style. The 27th episode landed on Vimeo about 4 days ago and it is once again an absolutely stunning piece of work.

Her unique blend of collage and motion graphics sets her work apart while lending a unique voice to the legacy of the French fashion house. If you have the time I highly recommend watching all of these starting with number one. Some of them are in French, but don’t let that bother you if you don’t speak the language. These are a visual treat and hearing them in French ads to the mystique in my opinion.

Believe in Experiences – Mastercard Pre-Pandemic

What a difference a year makes. The images below are from a Mastercard campaign that was developed by McCann Columbia that is built around shared experiences. The imagery is great incorporating the Mastercard logo into a series of engagements that involve eating out, sports, travel, etc. All things that people really aren’t doing right now because of the global Covid-19 pandemic.

The background copy that accompanied the launch of the outdoor campaign read “At Mastercard, we believe in experiences. We believe in the awe of simple things. We believe in those moments where only present matters. To us, that’s priceless and we got the opportunity to merge our logo into some of those occasions for all of the 2019 billboards.”

It’s a great campaign. The visuals alone are fantastic, selling the product/service in a quick read that billboards need to do. The irony is, that there is no way Mastercard and McCann could have foreseen the future when this campaign was being developed. And if it is like any outdoor campaign I’ve ever worked on, there is a pretty solid chance that a number of these billboards are still up in Latin America, which unintentionally drives home the reality of where the world is today. Social distancing, self isolating, and apart from one another. The polar opposite of what this campaign originally set out to champion.

It’s beautiful work though, and the team that created it should be extremely proud of what they produced. Great photography, solid retouching, simple and effective copy… priceless.

McCann Colombia
Creative Director: Andres Salamanca Soler
Art Director: Felipe Álvarez C. – Andrés V. De la Hoz
Copywriter: Laura Garzón – Julian Triana

“All Rise” Community America

With the Covid 19 Pandemic still raging my TV viewing habits have switched and I’m not watching much in the way of live TV anymore. Actually, I pretty much stopped watching live TV a while back. I don’t even watch sports live anymore, and because of that, I’m not seeing any local TV commercials.

Because of that, I missed this really great spot for Kansas City based Community America Credit Union by Nexus director Robertino Zambrano and Cactus. The spot features Zambrano’s signature illustrative style and a voice-over by star quarterback Patrick Mahomes.

“Robertino uses his trademark illustrative style to tell this heroic story of hope, collective ambition and the power of rising up as a community.

Carefully animated transitions full of movement and life make the piece feel like a choreographed dance of lines and flashes of colour, creating a visual collage of artful heroic moments.

The voiceover and hero portrayed is Patrick Mahomes, star of the Kansas City Chiefs, the local team to the CommunityAmerica headquarters. This isn’t just his story though, it is the collective story of the rise of every small business owner, delivery man, parent, whose lives are all intertwined in a collective hope to build something big together as a community.”