Advertising

Lets all call Sweden and ask them something.

I’ve always wanted to go to Sweden, and since my passport just got renewed I might have to start planning a trip. So, what to do in Sweden? Where to go? What to see? What should I pack? Are they on the Euro? So many questions, and now I can get answers.  How? By calling Sweden and talking to a Swede.

This has got to be one of the better tourism ad campaigns to surface in quite some time. No cheesy landscape shots with beautiful people doing all sorts of touristy things. With this campaign you can really call Sweden, and speak to a real Swede and ask them anything you want about their country. I know what I’ll be doing this weekend. I’m going to call Sweden and ask them anything and everything I can think of. Wanna ask Sweden something yourself? You can do it right here at Sweden’s dedicated Swedish Number website.

Advertisements

A Royal Rumble Carved from Stone. Well Sort Of.

The video below took a year to complete. Hyperrealistic statuettes of wrestling talent were hand sculpted in Maya and later shaded to look like marble. if you count the number of figures and then combine it with the environment they are placed in you’ll understand why. This is an enormous project for any team to tackle, but the end result is one solid promotion for Royal Rumble.

The Royal Rumble spot is a reimagined and rebranded rethink, conceptualized from the ground up to showcase one of the big four events that WWE produces throughout the year. It is a retelling of the storied past and grand moments from events past and those yet to be written. Perfectly paced, with a solid script and voice over the visuals hook you and pull you into the spot.

“Labored on over the course of a year, hyperrealistic statuettes of wrestling talent were hand sculpted and then later shaded to look like marble in Maya. An enormous and detailed tableau provides the backdrop for the reimagining, referencing structures from ancient kings on the left and progressing to more modern structures that nod towards the robber barons of the industrial revolution. A leitmotif of ornamental detailing weaves itself throughout the piece creating a cohesion that culminates with the apex, a ring that all the competitors aspire to conquer.”

VP Production & Graphics | Chris Siciliano
Senior Managing Director | Kevin Callahan

Art Director | Jacques Broquard

Set Supervisor & Designer | Gib Patterson
Modeler | Jeff Lee

Lead Character Sculptor | Hossein Diba
Character Sculptor | Ebrahim Diba
Character Sculptor | Daniel Peteuil
Character Supervisor | Sean Thorpe

Animation TD | Matthew Thurber
Character Animator | Cilian Tung
Motion Graphics Animator | David Durand
Rigger | Hayden McGowan

Lighting TD | Matthew Gleason
Lighter & Compositor | Paul Wei
Lighter & Compositor | Jason Garrison

 

 

Loss of Control.

I used to own a motorcycle and ride on a regular basis. It’s been years though since I have. As a former owner and rider I am keenly aware of motorcycles when I am out driving in my car, and do my best to keep a safe distance and take added road safety measures. Unfortunately not everyone does though. The PSA below doesn’t involve a motorcycle and a car, but it does show the dangers that motorcyclist encounter, and does an epic job of driving home the potential outcome of an accident. Produced by QUAD productions for La Chose, director Bruno Aveillan, QUAD, and post production house FIX Studio have created a powerful spot. The voice over anchors the message and drives it home as the 60 second spot draws to a close. And as heavy as the message is, this has a fabulous visual look to it. The post production work is so solid, and all of it helps pull this together. 

M4 Factory Trailer.

The video below shows how post production can make a video. Directed by Allesandro Pacciani this spot for BMW’s M4 is a masterful blend of live action shots, post production CG, clever editing, and sound design. The M4 was shot on a racetrack that had been specially prepared for the shoot. The environment is a refinery is all fake 3D modeling that  is highly detailed and filled with hundreds of CG lights. The lights had to be mapped and rendered on to the car in post, the track had to be stripped away and replaced in post, and the entire piece had to be finished in a way that feels real. The result is a spectacular 30 second spot for BMW. Pacciani has created a dark and moody spot that highlights the performance of the M4 as it navigates through a foggy, mysterious environment, all in a 21 x 9 aspect ratio for cinematic effect.

At the beginning of the spot there is a clever tag, “This content is Rated M”  appealing to those who know BMW. There spot is steeped in BMW’s racing heritage which helps sells the power of the car to the intended audience. There is a video game quality to this that will appeal to a younger audience that aspires to own an M4 as well as an established audience that still plays games like Forza and can afford the car now. Solid advertising without the need for a single voice over or hard sell line.

Put Your Happy Goggles On.

Pretty much everyone knows what a McDonald’s Happy Meal is. What most people don’t know is, while he didn’t invent the concept, Bob Bernstein of Bernstein Rein advertising in Kansas City polished the concept into what it became. That however has little to do with this post. The video below is for “Happy Goggles” McDonald’s foray into the world of VR and an attempt to sell more Happy Meals. The concept is pretty straight forward, the box has a lens kit instead of a toy. The box becomes the viewer, that your kids use to interact with a game designed for McDonalds. Right now it is being tested in Sweden, but I have a feeling they will roll this out worldwide if it shows any kind of success. The link to the website above goes to a fairly slick site that explains how it works and shows the game in action.

Samsung Unpacks 36 Million Viral Views on YouTube.

The power of viral. The video below dropped less than a week ago on YouTube and it already has more than 36 million views. No it doesn’t use some magic formula, and no it wasn’t lucky. It went viral because it plays off of the genre of “unboxing” videos that are all over the internet, and because the production value of the video is rock solid. When combined with the Samsung brand, the nostalgia that surrounds some vintage tech, and the possibility that you might see some piece of unreleased gear, things get a bit nutty.

“From the release of the SH-100 mobile phone in 1988 to the first wristwatch phone. The World’s smallest TV phone to our first MP3 phone. We introduced the S Pen with the Galaxy Note series and paved the way for Phablets. We’ve even climbed mountains to make the first 3G call from Everest. Gone underwater to test the ability of the Galaxy S5 and curved glass to create the first dual edge screen smartphone.

Wherever there’s a barrier, we see it as an invitation to go further, together.

Who knows where progress will take us.”

Every 2016 Super Bowl 50 Commercial Right Here

SB50Well this Sunday marks the 50th anniversary of the Super Bowl, and frankly my give a rip factor is at about zero. It’s not that I’m anti football, it’s just that I really don’t care to watch the Bronco’s play in another one. This is what, number 9 since 1977. I would say I’m going to record it to watch the commercials but the reality is why? All the commercials are now leaked online before the game, so if you really want to see them you can. No need to tune in and sit through the Super Bowl in order to catch some “million dollar thirties”.

Which brings me to this question. Have Super Bowl commercials jumped the shark?

I would have to say yes, because there is no point in forking over that kind of money, for a spot that will air once, probably be missed, not heard, or forgotten, and will only be re-aired as a cut down fifteen second spot for even more cash. The Super Bowl has marquee factor, but if your thirty or sixty second spot is supposed to make an impact, sell a good or service, and be memorable I’m thinking it has less of a chance these days. Every Super Bowl party I have been to, people are yacking it up and having a good time. When the commercial break happens, it’s hard as hell to hear it, sometimes see it,  let alone remember what it was for.

So, if you are  like me and just don’t give a damn about the game this year, but do want to see what a few million buys you in TV advertising, all the commercials are right here. Oh, and a number of these are the full 60 second extended version of the ad.

I think I’m going to go see a movie Sunday night. I’m pretty sure I’ll have the theater all to myself.