Animation

Episode 27 – Inside Chanel

When you are a global brand like Chanel, you can take chances with your marketing and advertising initiatives. Your brand is established and your history is in place so experimenting with different mediums or channels isn’t as risky.

Over the last 7 years director Cyrille Smaha has produced a series of stunning animations for Chanel in her signature style. The 27th episode landed on Vimeo about 4 days ago and it is once again an absolutely stunning piece of work.

Her unique blend of collage and motion graphics sets her work apart while lending a unique voice to the legacy of the French fashion house. If you have the time I highly recommend watching all of these starting with number one. Some of them are in French, but don’t let that bother you if you don’t speak the language. These are a visual treat and hearing them in French ads to the mystique in my opinion.

“All Rise” Community America

With the Covid 19 Pandemic still raging my TV viewing habits have switched and I’m not watching much in the way of live TV anymore. Actually, I pretty much stopped watching live TV a while back. I don’t even watch sports live anymore, and because of that, I’m not seeing any local TV commercials.

Because of that, I missed this really great spot for Kansas City based Community America Credit Union by Nexus director Robertino Zambrano and Cactus. The spot features Zambrano’s signature illustrative style and a voice-over by star quarterback Patrick Mahomes.

“Robertino uses his trademark illustrative style to tell this heroic story of hope, collective ambition and the power of rising up as a community.

Carefully animated transitions full of movement and life make the piece feel like a choreographed dance of lines and flashes of colour, creating a visual collage of artful heroic moments.

The voiceover and hero portrayed is Patrick Mahomes, star of the Kansas City Chiefs, the local team to the CommunityAmerica headquarters. This isn’t just his story though, it is the collective story of the rise of every small business owner, delivery man, parent, whose lives are all intertwined in a collective hope to build something big together as a community.”

Mello Yello

Most people’s interaction with the band Yello is from John Hugh’s film “Ferris Bueller’s Day Off” with the song “Oh Yeah”. To be perfectly honest I didn’t realize Boris Blank and Dieter Meier were still together as a group and producing new music. With that said, they are and they have a new music video that was produced by Dirk Koy, and it’s a hypnotic piece of animation that goes perfectly with Yello’s sound. The timing of the animation to the music is absolutely spot on, and the song can be a bit of an earworm. You have been warned.

Evermind Your Stress and Sleep Better with Device

Evermind is a science based approach to wellbeing for iOS and Android devices. It looks at things like stress and sleep deprivation and how they impact your mental health and physical wellbeing.

Usually when a company is promoting something like what Evermind provides they turn to typical visual strategies where you show a stressed out individual and the factors that got them to that point. Evermind took a different approach.

Teaming up with Device they created a storyline that uses abstract visuals and animation, paired with a calm voice over and some subtle sound design. The result is really, really well done, and very engaging. Both videos below held my attention and left me intrigued and wondering more about Evermind – which is exactly what they were supposed to do.

Acting as the main character in the story, the white sphere introduces us to the main causes of stress in working environments. Performing as the individual in society, our protagonist explains us the app’s main goal: overcoming stress by managing the factors which usually provoke it, the “stressors” (read: tight deadlines, excessive self-demand, traffic jams…). Travelling around a highly abstract universe, the white ball progressively collides with the “stressors”, identified with an anguishing curved-texture, the ones which block our protagonist’s movement and harm its inner balance. Depicting only synthetic shapes along with a colourful and warm graphic style, the story aims to symbolically convey the benefits that some specific stress-tackling techniques can bring to increase the individuals’ wellbeing.

From Device