Most people think of branding as a logo. And most people think of a logo as visual identity. A logo is one component of your visual identity system which makes up one part of your brand. A great example of this is Weiden and Kennedy Sao Paulo new visual identity which is shown in the video below. They break down the inspiration for the logo design and then show how it is translated across a series of touch points as part of a larger identity system. No this doesn’t establish their branding. Branding is much larger than just a logo, visual identity system or editorial voice. Branding encompasses everything that establishes a relationship with a product, company, or service. The example in the video is one hell of an awesome logo and identity system though.
In a world where everything seems to be going to hell in a hand basket, and science is predicting the end of life in the next great mass extinction, it’s nice to know that there is art in the world. The world might be coming to an end at some point in the future, but you still have a chance to educate yourself about art thanks to the Solomon R. Guggenheim Museum loading 205 free art history books to the Internet Archive, all of which are available as PDF’s or ePub books. Yes now as you contemplate the end of the world and hone your apocalypse survival skills you can bone up on the finer things and learn about Max Ernst, The Italian Metamorphosis, French Art in the 1970’s, Joseph Cornell, Francis Bacon, Pop Art in the 60’s and so much more.
Yes now as you contemplate the end of the world and hone your apocalypse survival skills you can bone up on the finer things and learn about Max Ernst, The Italian Metamorphosis, French Art in the 1970’s, Joseph Cornell, Francis Bacon, Pop Art in the 60’s and so much more. Just be sure and pick up a solar powered charger for your phone or tablet so you can keep reading them after the power grid fails.
For the last 5 years, theGuggenheim has been digitizing its exhibition catalogs and art books, placing the results online. So if you want to study some art history this is the right place. The collection also includes catalogs of retrospective exhibitions on masters like Paul Klee, Robert Rauschenberg, and Mark Rothko. Or you can explore older art with Chinese art in the 20th century, craftsmen of ancient Peru, sculpture and works on paper or Masterpieces from the Guggenheim Collection: From Picasso to Pollock. What better way to spend your time when you aren’t trying to survive in a post-apocalyptic world.
Remember it is the arts and culture that separate us from the animals. Well that and opposable thumbs, larger brain capacity, the ability to create advanced tools, and a few other things.
Well, thanks to Kickstarter I’ll be dropping 80 bucks on yet another design book. The 1977 EPA Graphic Standards System is being reissued, and it is a gorgeous piece of graphic design. If you have seen any of the other Graphic Standards books that have been reissued, like the one for NASA, or the New York Metro, you know how these can be a valuable resource and source of inspiration.
Designed by Chermayeff & Geismar the book will be reissued as a hardcover book printed in 14 Pantone® colors. It will come with a slip-case and the reissue will also include 48 pages of photographs from the EPA-commissioned Documerica Project (1970-1977). If you want to see what you are getting for your money the video below gives you a brief history of the system and shows off the original book as well as the new reissue. For a bit of irony, Republican President Richard Nixon narrates sections of the video dedicating the founding of the EPA. I wonder if 47 years from now we will all be watching a video where President Trump kills it?
When I began my design career a few decades ago, the majority of the work I produced was passive, printed material. Design was broken into a few various genres, but almost all of it was passive in some form or another. I started my career as a graphic designer, but over the course of time, thanks to technology that was being defined and invented in the late 1980’s my function as a designer changed. By that I mean the work I did went from I created something, people looked at it and I had no real feedback loop to determine the overall impact or experience that was achieved by the final piece. As computer technology changed the toolset I used to create visual images, it also changed the way people interacted with design, and began to blur the definition of what a designer is and the roles they play in business, product development, brand interaction, and ultimately what we call user experiences today. I no longer define my career as “Graphic Design”. Graphic design is simply one element of a multi-faceted set of disciplines that I practice on a daily basis. “Designer” is a more realistic term, because like so many in the field today, you are called upon to wear so many different hats, and develop work that interacts directly with business, marketing, engineering, advertising and more.
As computer technology changed the toolset I used to create visual images, it also changed the way people interacted with design, and began to blur the definition of what a designer is and the roles they play in business, product development, brand interaction, and ultimately what we call user experiences today. I no longer define my career as “Graphic Design”. Graphic design is simply one element of a multi-faceted set of disciplines that I practice on a daily basis. “Designer” is a more realistic term, because like so many in the field today, you are called upon to wear so many different hats, and develop work that interacts directly with business, marketing, engineering, advertising and more.
The 30 minute film below is from the “Design is Future Congresstival” held at Disseny Hub Barcelona each year in June. It showcases the main highlights and strong ideas from the 15 speakers that took part in the Design is Future 2016, as well as from the presenter and curators of the event. These individuals speak directly to what the role of design is in today’s world, and the impact it has. Design is no longer the last mile. The point at which someone says “Make it look good”. It is no longer styling, it has evolved for the better as more people have become aware of its impact in the last 20 or so years. The video is really worth watching if you are involved in any aspect of design. As Doug Powel, Design Principal and Director of Design Education at IBM says, “This is an amazing time to be a designer”, and I couldn’t agree more.
Right now the only stereo system I have in my house is a Polk Audio Woodbourne system and it does a great job filling my smallish house with music streamed from my phone or tablet. I like it because it looks amazing, has a small footprint, good quality audio output, and only one cord. I hate wires. The thing is, I think I’m going to have to start saving for an upgrade because I just saw B&O’s BeoSound Shape, and I’m in love with the design of it. I haven’t heard it, I haven’t seen it in person, but the photos and the video look pretty slick.
BeoSound Shape is the design-driven solution to the prevailing issue of poor room acoustics in open multifunctional spaces. The damper tiles absorb sound waves rather than reflecting them, which not only improves your music experience but also actively improves the entire acoustic atmosphere in the room even when the system is switched off.
At the heart of the system are BeoSound Core, a connectivity hub hidden in one of the tiles that have the hardware for AirPlay, Chromecast, Spotify Connect, and Bluetooth 4.1, and support for Bang & Olufsen’s very own BeoLink system. The BeoSound Core also has wired inputs for Ethernet or line-in functionality, although the primary focus is on wireless streaming. A base kit starts at roughly $4,266 and includes eight tiles which include four speakers, two sound-absorbing acoustic dampeners, one amplifier, and one housing for the Core. The system is expandable up to 11 amplifier units each of which can support four speaker tiles, for a total of 44 if you need to fill a larger space.
Is it a good value for the money? Probably not. I know for a fact that for 4500 bucks you could pit together a sound system that blows this away, but that isn’t why I am interested. I want this because it doesn’t look like a stereo. Because there are endless custom configurations. And because my old broken down ears aren’t going to be able to hear that much of a perceivable difference. I really love the concept, and execution of this.
If you are lucky enough to be in Italy this week you might want to take a train to Milan to check out the 2017 Milan Design Week. And if you do happen to stop in at Milan Design Week, be sure and check out the Capsule of Memorabilia from 3M and designer Patricia Urquiola. Based on the photos, it looks pretty spectacular.
Based on the belief that behind every memory, there is a story, and behind every story, there is a memory worth protecting, “A Capsule of Memorabilia” will give designers, creative professionals and thought leaders an experience of protecting memories into the future through a blend of architecture, design and innovative use of materials. 3M Design partnered with Studio Urquiola to bring the protection of memories to life using 3M’s Novec products which are designed to help protect, clean, preserve and cool products in smart, safe and sustainable ways.
Visitors will experience a one-of-a-kind photo booth where they can take photos with friends and colleagues using the components of a camera submerged in Novec fluid. The photos will appear on a screen that is protected by Novec, and then visitors will be given the opportunity to preserve the image and share it digitally through social media.
“It is exciting to be at Milan Design Week to share the magic of 3M material sciences to celebrate design and explore innovative possibilities that make people’s lives better,” said Eric Quint, chief design officer at 3M. “We have partnered with Studio Urquiola for this installation and together explored what’s possible through material science – reminding the world of the importance of protecting our collective memories.”
The inspiration behind the installation is the critical nature of ensuring that our memorabilia, whether physical or digital, will live on into the future – from precious artifacts and irreplaceable works of art, to books in a library that are historical and unique, and data centers across the globe managing the communication and storage, of all the digital artifacts that make up life’s special moments. 3M Novec is the featured material utilized throughout the installation, helping to provide the peace of mind that our collective memories are secured and live on into the future.
“The qualities of the Novec products are fascinating and triggered our collaboration to express a bigger story in an experiential way,” said Patricia Urquiola, founder of Studio Urquiola. “The collaboration with 3M Design was inspiring because we shared similar values and a vision about how design and architecture can amplify the qualities of magic materials, and in this case how they can protect our memories in to the future.”
The “Capsule of Memorabilia” exhibit is located at the Central Plaza of SuperStudio and will be open through April, 9.
I have to admit I have always loved the look of B&O design work. Their products really do look and feel quite amazing, and yes the sound isn’t too shabby either. Is it worth the premium price you pay? Maybe. It depends on what you value, and what you think is affordable. It’s kind of like buying a Rolex or Tag vs a Timex or a Swatch. Both tell time, some just do it with more swagger, flair and a refined set of materials and craftsmanship. I say this because Bang and Olufsen have launched yet another wireless speaker that really does look stunning. It will set you back about 600 bucks plus tax, and if you are thinking about outfitting a number of rooms in your humble abode you’ll be rolling north of 2 grand by the time it is all said and done.
Designed by leading Danish industrial designer Cecilie Manz, the Beoplay M5 speaker is a small minimalist piece of audio gear pumping out 100 watts of power from its diminutive case. Housed inside the 7-inch tall speaker are 1 x 5′ woofer, 1 x 1.5′ midrange, and 3 x ¾’ tweeters with a frequency response of 37 – 22.000 Hz. Is it the biggest badest speaker on the block? No, but it is quite lovely to look at and jam-packed with all of the latest technology allowing you to stream music to any room in your house, or to every room at the same time.
Like all of the BeoPlay line up the M5 offers you the option to change out covers, and I’m sure they will be offering some bright bold color choices in the future. Frankly I’m really loving the monochrome versions that they are showing off across the entire line these days. The top is a machined aluminum disc that functions as the main physical control unit for each speaker. You adjust the volume by running your finger across the edge. Tapping the aluminum disc will activate Beoplay M5 to join other music experiences going on in your home or sync up with other units.
Beoplay M5 uses Bang & Olufsen’s “True360” to create spatial balance no matter where you are placed relative to the speaker. Three evenly distributed tweeters, a front facing mid-range driver and a powerful woofer that fires its energy down towards a carefully designed disperser, provide a uniform dispersion of well-balanced Bang & Olufsen Signature Sound all around the room.
Is it worth 600 bucks? I have no idea, I haven’t actually heard it or played around with it. I do know that if I had a few grand burning a hole in my pocket I’d be tempted to pick up a few of them for various rooms in my house.