IKEA

A Little Christmas Rapping and Home Shaming from IKEA

According to Stash, this is IKEA’s first Christmas TV spot. Somehow that doesn’t seem right to me. I swear I’ve seen holiday-themed ads for IKEA in the past. Maybe this is the first one for IKEA UK.

The spot was put together by the UK VFX powerhouse Electric Theatre Collective. A cast of toys and tchotchkes come to life revealing the hard truth about a family’s home with a bit of rapping and “home shaming”.

Mother has put together something with rock-solid production value that was directed by Tim Kuntz. The 3D animation and live-action footage work really well together and that rabbit cookie jar absolutely creeps me out.

The original track was overseen by Dave Bass and Arnold Hattingh at “Wake the Town”, and the rap was voiced by the legendary MC D Double E.

It’s a fun piece that clocks in at a minute thirty so it’ll be interesting to see how they do the 15/30 edits for broadcast.

Agency: Mother

Production: MJZ
Director: Tom Kuntz
Producer: Emma Butterworth
Production Manager: Daniel Gay
Production Designer: Chris Oddy

VFX/post: Electric Theatre Collective
VXF Producer: Magda Krimitsou
VXF Coordinator: Larisa Covaciu
VXF Creative Director: James Sindle
2D Lead: James Belch
3D Lead: Patrick Krafft
2D Artists: Chris Fraser, Tomer Epsthein
3D Artists: Jordan Dunstall, Ryan Maddox, Mark Bailey, Remy Herisse, Edwin Leeds, Gregory Martin, Nikolai Maderthoner, Will Preston, Stefan Brown, Adrian Lan Sun Luk, Piers Limberg, Zach Pindolia, Olivia Grimmer, Romain Thirion, Richard Fry
Colorist: Luke Morrison

Advertisements

SLADDA, the IKEA Bike.

ikea_bike_00

Well this looks promising, especially if you are looking for a commuter bike, or a city runabout for picking up a few things at the market or store.

IKEA is going to start selling a low-maintenance unisex bicycle named SLADDA this August. “Designed to fit an urban lifestyle,” SLADDA was created with help from global design consultancy Veryday. The bike is designed to be low maintenance so don’t expect high end fittings like a 20 speed Shimano shifter or carbon fiber wheels. What it does offer though is a corrosion-resistant cogged drive belt which IKEA says will last for an impressive 9,320 miles before it needs to be replaced and disc brakes.

The bike frame is made of aluminium and comes coated in two layers of lacquer to protect against mud, salt and scratches, and light enough to be carried up a flight of stairs to your condo or apartment. Handlebars are height-adjustable, and the wheels come in either 26 or 28 inches, making the bike suitable for anyone from age of 12 upwards. The bike is also built with a click system which allows you to attach accessories, like a basket, fenders or a cart which have already been announced.

Designer

Sladda has already landed a coveted Red Dot Design Award and is slated to go on sale, in Europe this August. No word on when it or if it goes on sale in the USA The projected price is €699 (USD $797) for the general public, and €499 (USD $569) for members of the Ikea Family loyalty program.

473104_81_51805_l0u0XGhul