It comes as no surprise to me that Facebook has decided to create a photo application that uses photo filters like Instagram does. Instagram refused to sell to Facebook, so they decided to build their own. I’m sure with Facebook’s ginormous user base they will have no problem getting people to use the application, but they miss the point of what Instagram is.
It’s not about the photo filters that Instagram provides. Frankly I think most of the photo filters in Instagram kind of suck. Seriously out all that the application provides, I only use 3 of them on average, because the images that the others produce are just bad. What makes Instagram such a solid Social Networking application is the user base, the support from others, the Twitter like ability to follow people with having them follow you, the lack of games, ads, or garbage that makes Facebook feel so lame these days.
According to the New York Times, Facebook is hoping to lure users away from Instagram and keep them tethered to Facebook via mobile handset.The Facebook application has been ready for a while now, but they want to add more editing options before releasing the finished product.
Getting people to switch is going to be tough for Facebook. Instagram already lets you post your photos directly to Facebook and Twitter, so direct integration isn’t really a key selling point for them. Most of the people I follow on Instagram edit photos in a completely different mobile application and then post them to Instagram via their photo library, so editing and filter options are big selling points either. The only real advantage is that Facebook is everywhere. For me this is also the biggest disadvantage to. I have pretty much stopped using Facebook because of the bloat, and the fact that the feed on the main page doesn’t meet my needs or interests anymore. I know a lot of people who feel the same way.
Good luck Facebook. I’m sure your application will be very successful, but don’t expect the loyal Instagramer’s to switch sides just because.