iPad Apps

Condé Nast – Editorialist

Condé Nast is probably one of the best publishers of magazines for digital devices like your tablet or phone. They have embraced the technology and taken full advantage of  extensive interactive components that make their publications more immersive. Like any other publisher of content in todays world they are not free from the effects of a public trained to gather all their content for free online.

At Future Lions 2013 competition in Cannes this year, one of the winners was an idea presented for Condé Nast to keep the publisher relevant in an ever changing digital content world. The winner for Condé Nast’s magazine portfolio was actually something rather simple, and quite compelling. Part Flipboard, part Utne reader. It is a Condé Nast app that allows readers to select their favorite articles from any Condé Nast magazine, and then build your own monthly publication that brings all of your favorites together in one space for a monthly fee. This is something that publishers should latch on to.

How To Make a Top Ten App in the Apple App Store.

So you want to create a hit app that makes you gajillions of dollars in the Apple App Store. You’re in luck. The infographic from Trademob below outlines the estimated cost of achieving a top ten ranking.

The infographic places particular emphasis on illustrating the effects of things like boost campaigns, and how they drive organic installs of your awesome new app. Have fun reading and then apply the information to making your first million.

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iOS vs Android, The App Arms Race.

Here is an interesting little infographic for Friday. Trademob has put together a coparison between iOS and Android  to see which platform really is the best for app marketers. The infographic compares the two competing operating systems looking at their user demographic, number of apps available, speed of revenue growth, smartphone market share and tablet market share, to see which OS comes out on top. Is it just me, or is this starting to feel like the “Mac vs Windows” wars of the late 1990’s and early 2000’s? Hmmm, either way, its interesting information.

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Volio and Esquire Create Interactive Video for the iPad

This is a pretty interesting idea from Esquire magazine. It’s not perfect but it does show a good attempt at interactive video on the iPad. Since this is version one, of this app it’ll be interesting to see how it pans out as Esquire develops more content, and as the data base of questions grows.

Developed in conjunction with Volio, the “Talk to Esquire” app uses voice recognition to deliver what feels like realtime video, but is probably pre-recorded. The software analyzes your questions and then delivers the most appropriate response. The demo video is pretty dry with Esquires editor in chief showing off the app, but it’s worth watching because the potential of where this could go is pretty huge.

The Audi quattro® Experience, Interactive Installation.

OK this is the kind of interactive advertising/marketing that I love. It’s more than just digital. It has a physical component that is tied to an iPad app, and website.

Audi built a one of a kind experiential event that was tied directly to an integrated campaign  that allowed participants to drive 1/32 scale custom fabricated Audi slot cars on a 140 square foot hand built track. The track was placed in the heart of Toronto’s financial district where participants could use the world’s first iPad slot car controller that featured live in car camera feeds giving participants the feel of being inside the slot car itself. What a great idea. I hope Audi takes this on a tour of North American cities because I want to play.

A Little Weekend Project.

When you have a weekend that goes from 80 degrees for a high on Friday, to 35 and rainy on Sunday, you tend to stay at home. Stay at home blustery end of winter weekends lead to some time spent drawing and painting on the iPad with ArtRage. Yesterday and today I fleshed out and finished, something I started a couple months back for a freelance job that fell through.

I have to say, the more I use ArtRage on the iPad, the more it becomes my go to app for illustration/ digital painting. This ArtRage project originated as a pencil sketch, that was scanned and transferred to the iPad via Dropbox back in January.

The sketch was roughed in for color and layout approvals, which were given the green light by the client. The project was then killed about halfway through. After it was killed I shelved the project and actually forgot about it until this weekend. Over the last two days I spent about 16 hours finishing it out. Their loss, my gain.

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