iPad Apps

I’m Addicted to “Dots”.

Dots is a nice little gaming app that was developed by New York based, Betaworks One. The game is very simple; try and connect as many same-colored dots as you can using only vertical and horizontal lines in 60 seconds, in 30 moves, or you can play it in endless mode.

Dots interface is extremely clean and simple and has a social media connection allowing you to connect to your friends via Twitter or Facebook to see your friends high scores. Weekly score boards reset every Sunday, giving you a chance to make it to the top of the list and enhance the competition across your network.

Since it’s release Dots has jumped to the number one mobile game in twenty countries, with good reason. The simple clean interface and engaging user experience makes Dots highly addictive.

BMW i3 “Become Electric” Immersive 360° Interactive Film.

When BMW announced the i Series cars a couple of years back I was all ears. As a former BMW owner, I can attest to the quality and design of their automobiles, so the i3 had me intrigued. Just last week I was on the phone to the local dealer asking if they would have a preview model anytime soon, since the car will be available in California early next year. Sadly they said no.

To support the launch of the i3 BMW has developed a very cool interactive campaign in the form of a fully immersive interactive film available for iOS and Android.

“Become Electric,” is an interactive experience shot in fully immersive 360 degrees that leads you through a unique story that reveals the car over time. As you head through the streets of a foreign city in a race against time the participant picks up a mysterious stranger and engages in a thrilling mission. The goal is to outrun the sinister “Shadows” that are pursuing you and deliver “The Key” as you help the world “Become Electric.” The game is true immersive entertainment, while advertising and promoting the new i3. The promotion for the car and it’s features are cleverly disguised in an immersive game.

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Since BMW is launching the “i” series as a sub-brand I bet we see more of this kind of work from them in the future for the i3, and the i8 as well.

apelab’s IDNA Spatial Storytelling.

apelab has created IDNA- Spatial Storytelling for the iPad which allows the reader/viewer to direct the action of the story through where the iPad is pointed. “Spatial Storytelling”, allows the view point of the story to change as the iPad is panned around the environment. Each scene is rendered in 360 degree views so the viewer can explore the entire space through out the story. The idea of spatial storytelling is to get the viewer to follow the story according to its sensitivity and its affects on a particular character or a particular event. What a cool, and unique concept.

Moleskine and Paper Make the Digital to Physical Transition.

If you are an iPad user, you are probably familiar with sketching and not taking apps like Paper and Taposé . Both apps allow you to sketch, write notes, and grab images in sketchbook form. Paper has teamed up with Moleskine to take the popular iOS app a step further.

53 the Paper developer and Moleskine now offer the option to print your digital sketch book and have it mailed anywhere in the world. What a great idea. The accordion bound book is a physical extension of it’s digital counterpart. It is a memento. It is a hand crafted object that transitions the digital/physical divide, and from a business perspective it builds brand awareness for both companies.