Motion Graphics

Do We Really Want Robot-Bees?

This is a great new spot for Greenpeace produced by Polynoid and Woodblock. It brings attention to the problem of collapsing honey bee colonies in what you think is a pure sci-fi fantasy, until the end of the spot. There is a call to action for the viewer to Google “Robot Bees”. The results are going to surprise you. This followed by a simple question and a link to the website. This spot is filled with high production value CGI work that is blended with live action footage. It features a really great storyline that leads to an almost unbelievable reality that robo bees are closer than we think.

You can sign the SaveTheBees petition here.

Greenpeace: “If we carry on with chemically intensive agriculture model, it is quite possible we may affect our pollinating insects to such a degree that we reach a global “pollination crisis”. This is the imaginary future we do not want. This future where bees and the biodiversity they help maintain, have finally fallen victim to chemically intensive industrial agriculture.”

Bang Bang. Motion Design meets Dance.

This is a fun way to start your week. A nice little student piece from Savannah College of Art and Design student Chelsea Jones. It combines dance, animation, post production, and most of all flawless timing to execute. There are two videos below. The first is the finished piece, the second is the making of. Chelsea doesn’t say how long she practiced until she got the timing perfect, but I have a feeling it was quite a while. The final result was worth all the effort.

Al Boardman Animates the Oscars Special Opener for Charlie Rose.

With the Oscars taking place a couple of nights back, the buzz surrounding the event and the movies is still fresh. For Charlie Rose ‘Oscars Special’,   was asked to produce the animated opening sequence. The one minute animated intro sequence features 8 Oscar nominated films with actors and directors that had previously appeared on the Charlie Rose show. The piece originally aired on PBS on 27th February 2014 a few nights before the Academy Awards event, and the look Boardman created for it is great. Capitalizing on the flat design look that is so popular right now Boardman captures the essence of the films with fluid transitions, smooth animation, and solid sound design supporting each sequence.

So You Think You Know What Brings a Brand to Life?

Just because you added brand development, branding, brand creation, brand management, to your skills section of LinkedIn doesn’t mean you do. You might have helped a team, attended a few meetings, or been lightly involved in some brand initiative  but being an expert at branding is a very complex skill, because branding in an extremely complex thing.

For his thesis project at the University of Applied Sciences Potsdam, motion and graphic designer Henning Herholz has created a six-minute essay that is a thorough and well executed overview of what branding is. He makes a very thoughtful point on why motion design is such a powerful tool in making a brand successful. Even if you think you are an expert on branding, this is worth watching because of the way it explains things in a clear concise way. After you finish the six minute short, you can feel better about your LinkedIn skills claims about branding.

Projection Mapping Done Right. “Box” from Bot & Dolly.

Over the past few years projection mapping projects have saturated the market getting bigger and bolder with each new one that arrives. Many times the content and concept is diluted by the scope and magnitude of the event that it was created for, or by the scale of the projection itself. “Box” is a new release for the “Creators Project” (if you don’t follow this YouTube channel you should). Created by Bot & Dolly this short video shows how powerful projection mapping can be. Pay close attention to the actual size of the box surfaces, and the illusions created on their surfaces.

This video was designed to serve as an artistic statement, and technical demonstration of  Bot & Dolly. The work shows culmination of multiple technologies, including large scale robotics, projection mapping, and software engineering. “Box” explores the synthesis of both real and digital spaces. It is a live performance, captured entirely in camera.

weareseventeen uses Color and Light, for the BBC India Diwali Indents.

The BBC and WearSeventeen have produced a series of indents for the BBC India for Diwali. The indents are effects heavy, visually stimulating animations coupled to the awesome Zelig Sound composition soundtrack for the set.  Each ident is a different take on the interaction of beautiful Indian silks and light, which combine to create a feeling of abstract celebration for the five day festival. All three spots build from dark to light ending in a crescendo of color.

“Right Action” Directed by Jonas Odell for Nexus.

Going deep with retro inspired, Sol Bass styled graphics and animations, Jonas Odell directed a killer new music video for Franz Ferdinand. “Right Action” has a great mid-century modern look that feels as fresh as the new song from their upcoming album. Once again this seems like a fairly simple video but the post production work on it is so tight I can guarantee you it was anything but simple. The full crew credits are below the video.

Franz Ferdinand – Right Action from jonas odell on Vimeo.

Production company: Nexus productions
Produced by: Janet Smith
Directed by: Jonas Odell
Director of photography: Clive Norman
Animation: Per Helin, Andreas Örhalmi, Axel Hallgren, Marcus Krupa, Andreas Liljedahl