Last year, the National Park Service celebrated 100 years of service, and to commemorate the anniversary Uinta Brewing is ready to release Golden Ale Park Series Beer. The rotating park series was brewed in celebration of the diverse landscapes across the United States and the over 84 million acres of natural beauty that our National Park system promotes and protects. The packaging is available with four different park-inspired packaging that reflects the style of travel posters designed during the height of the WPA era of the 1930’s. While the beer inside the can will remain the same, a refreshing golden ale with an ABV of 5.3% and notes of Wilamette hops and Crystal malts, the outer packaging will feature a rotating line-up of National Parks. right now there are just 4 parks represented, but hopefully they will release more over the next year. I love the design and illustration featured here. It’s a refreshing approach to a product area that can at times be predictable, even in the craft brewing segment.
“Many of the explorations that have inspired our beers have happened in and around National Parks and we’re excited to pay homage to that with this rotating series. We’re fortunate to have five National Parks within 5 hours of the brewery and hope that our Golden Ale encourages consumers to get out and explore those that surround them.”
I love clever package design, especially when individual pieces combine to tell a much larger story. Traditionals Torroni nougats packaging designed by Happycentro does just that for Sabadi.
Each candy bar is a single chapter filled with marvelous illustrations. When the bars are placed side by side they form a complete panorama that is a reflection of the Sicilian countryside and the rich natural ingredients used in each bar. I love the illustration style that is reflected on each of these pieces. it is a visual personification of the mix of cultures, art, cuisines that make up Sicily and its people.
The liquor packaging business is tough. You need to design something that stands out form the crowd, is memorable, reflective of the core brand, and fits well within the shelving of stores. BBDO was charged with designing limited edition packaging for Czech Republic StaropramenLager. (my beer of choice when I was in Prague) SunInBev asked BBDO to create a design that kept Prague at the heart of the overall packaging. The result is a series of cans that when stacked side by side build Prague’s famous Carls bridge that spans the Danube river. The limited edition Staropramen cans were introduced to Ukraine & Russia in the spring of 2014 with another limited edition launch for the UK and 4 other European countries coming later this year. I love the look of the overall design. The green and cream color reflecting the Staropramen brand, combined with the black line art with the tight engraved look gives this a feeling of fun and sophistication.
To promote the durability and extreme quality of Fedrigoni’s “Constellation Jade” paper, the bespoke paper manufacturer created a video featuring a limited edition Leica camera where the leather banderole was replaced with one made from paper. Beautifully shot and edited, the video below takes what some might call a mundane product and elevates it to the same level as one of the worlds most exclusive luxury brands, Leica Cameras. In addition to replacing the camera’s banderole, a sample book was designed to act as packaging for the limited edition Leica X2.
While the video is impressive, the slide show below shows the actual packaging that was created to hold the camera. Designed as a combination box and book, it is filled with high processes that show off the quality of Fedrigoni’s paper product, while giving a company history, and tying it to the Leica camera it protects and becomes part of. The packaging is absolutely outstanding in the photos. Really nice design that echos the components of the camera. while highlighting the quality of the “Constellation Jade” paper used to create it.
I’ve always been a fan of the German photography gallery Lumas. Since the days when I used to receive their direct mail catalogs, to the present day website. Lumas’ attention to detail in the curation of their collection is carried over into the packaging they use to deliver prints world-wide.
Designed by Christian Doering and Katharina Ullrich, the minimalist packaging has great attention to detail. The look mimics a traditional flat file used in galleries to protect prints. A textured outer shell houses the protective box that is faced with a distinctive pull tab for easy access. Each box features an archival label for quick information about the work inside, and the Lumas brand is prominently featured on both the outer shell and inner box container. So as not to detract from the precious cargo inside, the boxes are a neutral gray, which helps to highlight the art inside.
Package design is a multifunctional art form. The package must function as a container or vessel for an object, and it must stand out. In the case of liquor packaging, where your product is competing in a sea of similar looking products you need to really stand out. If you have been in a liquor store, or the liquor aisle of your supermarket lately, you might have noticed how most bottles look very similar, and it is a label that attempts to differentiate a brand or product offering. There are exceptions to the rule, and companies like Stranger & Stranger have set the high bar for memorable liquor packaging, but this design from Constantin Bolimond for Firewood Vodka is a true winner.
The package plays off of the brand name, presenting itself as a wooden log. A cut branch is the spot for pouring the vodka. Labeling is debossed and enameled highlighting the logo of a double axe tied into a knot. Visually this is a fantastic play on the name, and an outstanding way to represent the product. There is no way this is going to get lost in a wall of vodka products where the packaging is designed to show off the clear liquid inside in a shape that looks like so many others.
To help promote the the new adult libation and the packaging design, designer Florent Carlier teamed up with ReflexParis to create a direct mail piece that was printed directly onto a wooden substrate. The limited edition promotion piece was based on the original design by Stranger & Stranger, and used a digital printing method to produce the final result. Even the white ink. Great work from both Florent Carlier, and Stranger and Stranger.
“I wanted to print typography on wood. I was surprised to learn it was possible to do it by digital printing. Even with white ink!”