Postaday 2011

I’m posting every day in 2011 on Wordpress.

DeckPub, ePublishing Made Easy.

I’m on a big ePub, integrated publishing kick the last couple of days. I think it is because I am trying to get a couple of personal projects finished and published in both book, and ePub form. In the process of trying to figure out the ePublishing extensions for Adobe InDesign, I came across a pretty cool website that does what I need to do in just a few quick steps.

DeckPub is a template driven ePublishing system that lives on the web and produces some really wonderful results. It’s fast, and easy to use, and while it might not be as robust as a native iPad app it produces solid useable results. In addition to publishing, DeckPub offers statistics and analytics to track traffic, page views, linger time, and click through rates.

DeckPub is still in beta but it shows promise, and looks like it would be a perfect fit for light ePublishing, especially for things like slide decks, product presentations, look books etc.

Tintin iPad app by Harper Collins

The Adventures of TinTin, which opened earlier this month is a prime example of the blending of technology, and integrated product development. The movie which is based on a series of classic comic books created by Belgian artist Georges Remi (1907–1983), who wrote under the pen name of Hergé. Those comics have been reissued in book form by HarperCollins who licensed the film rights to Steven Spielberg. Both parties being smart and savvy business types saw an opportunity to extend the experience even further, and on movie launch day HarperCollins released an interactive book, as an iPad app.

The app, costs $5.99 in iTunes, and contains features that will ‘immerse you in the world created by the filmmakers’, creating a direct tie to the film which in turn keeps the buzz alive and potentially stimulates more product sales.

The application features viewing characters and environments in 360 degrees, and one of the best features I think; the option to “scrub” through the original illustrations by Herge and compare them with the animation from the movie.

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The app was published by HarperCollins in partnership with Holopad.

In addition to the interactive book, Gameloft has produced a companion Tintin game that was released on the same day the movie hit theaters. Yet another example of holistic thinking when it comes to product development in conjunction with content. The days of developing support products after the movie hits are long gone. I expect to see even more of this in the near future, and not just for children’s movies either. Expect this kind of product development to happen across the board.

Google’s Tanjore – “The Web is What You Make of It” for Chrome.

Google has really been stepping up its game with their advertising in the last 6 months. Here we have another really well executed spot for “The Web is What You Make of It” campaign for Chrome. The spot is beautifully shot, skillfully edited fun to watch, and informative.

“Inspired by the real story of G. Rajendran, an artist from Tamil Nadu (Southern India) who used the web to bring the dying art of “Tanjore” paintings back to life and became a successful businessman in the process. The art is supposed to have originated in 1600 A.D and is an important part of the local social and cultural heritage.”

Jake Dyson’s CSYS Lamp, Provides Stylish Light for 37 Years.

Here it is the day after Christmas, and if you are like many people you have a bunch of gifts you want to exchange. Maybe if you are lucky, you don’t have any gifts to exchange, but your pockets are full of Christmas bounty in the form of cash that you can use to buy yourself something nice.

I don’t have a pocket full of cash, but if I did I’d be tempted to buy Jake Dyson’s CSYS lamp. It is a thing of precision beauty, and while it might cost you around $800.00, the light bulbs last for 37 years so you get to make up some of your cash outlay over time.

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The CSYS LED task light is a dimmable LED task light which combines the latest LED technology with sleek precision design.

CSYS is designed with innovative positioning, refined thermal management and electronics systems which produces a bright warm white color with low electrical draw. CSYS comes with a thermal management heat pipe which cools the LED’s to ensure extend performance from the LED’s for 37+ years.

The lamp has such a wonderful look to it. Clean industrial lines, combined with quality materials. I love it.