The infographic below is part of an ongoing study in the digital ethnography of social media. The information comes from Brian Solis, and was brought to visualization by JESS3. This is the fourth rendition of the chart and it will continue to evolve as social media and the web change. What’s great about this is it shows the dominant and emerging social networks and organizes them by daily use. If you are the lest bit curious about how and why your social networks are being used, this is worth a look.
Pushing the boundaries on Social Advertising, MINI has converted a Mini Countryman into a rolling billboard powered by Vine video streams. The Countryman is covered in thousands of LED lights arranged in a structured array on the vehicle. The LED lights are fed Vine video streams which play back on the car as it cruises the streets of London at night. Now this is a pretty inventive way to use the Twitter owned social media video site. The entire backstory on the production, technology, and campaign can be found at the MINI Space Blog here.
If you are unfamiliar with Foap, you should maybe think about getting acquainted. Especially if you are one of the millions of photo snapping smartphone users around the world. The company allows users to earn money from their photos by uploading them to the Foap platform. The platform like any other stock image house pays royalties on all images purchased through their site. The Foap iOS app is available here if you want to sell your images via Foap to the world.
The swedish mobile stock photography startup secured another round of funding to the tune of 1.5 million dollars earlier this week. The company is also dipping it’s toes in the American market for the first time, extending it’s user base beyond Europe. In addition to new funding, Foap has launched Foap Missions, a similar service, but for brands who want to build an image gallery for marketing. Foap Missions already has heavy hitter brands like Puma, and Lavazza signed on. Missions works by setting their communities “photo missions”, getting users to upload specific images competing against each other for the best photo. The chosen winner receives a cash reward and their image will then be used in future marketing campaigns for that brand. Additional images from the contest can be bought for $10.
With Instagram one of the white hot darlings of social media 2.0 it’s no surprise that Lexus turned to it to create one of their latest ads.
The video below was uploaded a couple of days ago to YouTube, and features images taken by 212 instagramers over the course of a day highlighting the new 2014 Lexus IS. Using hundreds of their shots the images were uploaded to Instagram, with a specific hashtag for the car. At the same time images were captured onsite and edited with what looked like Adobe Premier. (you get a brief glimpse of the edit suite in the YouTube video below). For a full list of participants click through to YouTube to see their names.