Social Networking

D Day Comes Alive 69 Years Later Thanks to C4 and Digit.

69 years ago yesterday, the end of WWII began with the Normandy Invasion by allied forces. To commemorate the event, BBC Channel 4 launched an immersive online event that chronicled the 24 hour period minute by minute. The result is an impressive blend of vintage news and history, coupled to dynamic technologies that bring the history alive. For a generation of people that are removed from the Second World War, this integrated television/website/social media program brings the history alive with a new vitality.

D-Day: As it Happens” told the story of The Normandy Invasion through the perspectives of seven people who were there in 1944. Those individuals include a nurse, a paratrooper and a military cameraman, and infantrymen.

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To kick off the event BBC 4 ran an hour long show on June 5 which introduced the back stories of each character. The following day there was a follow up program that recapped the events that took place on June 6, 1944. Between the timing of the first program and the follow up, internet users could track progress in real time through a breaking news-style website created by Digit and by following individual Twitter feeds set up for each of the “D-Day 7”.

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The website and TV shows used newly found and previously unseen material collected over a 15 year period by D-Day researcher Colin Henderson. Henderson’s radio reports, film, photographs and records allowed Digit to create maps plotting each of the D-Day 7’s locations throughout the day and develop a 24-hour live feed displaying their reactions, that connected to photographs and video footage of the invasion. Over the 24 hour period of time, more than 1,000 updates were posted to the site with the written accounts taken from historical records including diaries and interviews.

“The idea was to take yesterday’s news and tell it through today’s technology. If D-Day happened now, there would be rolling coverage, live feeds and constant Twitter updates. By using the web and social media, we managed to create something that had people engrossed in the characters and their stories,”

Digit creative director Adam Lawrenson.

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Putting Your Friends to the Test with Carlsberg Beer.

Duval Guillaume has developed a new interactive campaign for Carlsberg beer that is built around a Facebook application, a TV commercial and a viral YouTube video. The basic premise is how loyal are your friends to you. Something that is kind of ironic when you think about all those friends you have on Facebook, that you barley know. The campaign centers around the a phone call in the middle of the night. Your best friend is in trouble. Would you go out and help him/her? You can experience all of the craziness here on Facebook.

Meet the New Google+.

Almost two years ago Google+ launched with great fanfare as a Facebook killer. It was going to be the hottest thing in social media. Two years and three redesigns later it is still struggling to find a place in the crowded social-media sphere.

I like Google+ but I never use it. I use it less than Facebook, which is saying something because the only thing I post to Facebook comes from this blog via Twitter. I really want to love Google+, but the fact that there are no built in hooks to allow posts from other social networks kind of limits my use of it. I want a dedicated way to have what I post on Twitter, Facebook, Instagram, Hipstamatic, Flickr, Tumblr and every other network show up in Google+ seamlessly. Without a third party browser extension, and without me having to copy and paste what I posted elsewhere in my Google+ feed.

Anyway, my micro rant is over. Below is a video showing the new layout for the redesigned Google+. Perhaps if Google is smart, they’ll listen to a growing number of people like myself, and open up the gate to their walled garden so it plays nice with the rest of the social world.

Public or Private?

Here is an interesting little game from BMW Guggenheim Lab. The game Public/Private explores the way we view the world around us and asks how often we seek out private space, or look for public engagement. It takes about 60 seconds to go through and allows you to share your results with the rest of the world via your favorite social media outlet. As of five minutes ago, I was the only person in the Kansas City area that had participated.

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Puma Dance Dictionary from Grey London.

Grey London. has created a new interactive campaign for Puma called “Dance Dictionary”. The website features a series of freestyle dancers that interpret words to create new sentences that can be shared through all major social networks.

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With the launch of the site Puma is stating that have invented a new language using dance. What they have actually done is to build a dance translation engine that allows people to send personalised dance messages to friends and family. The site  is promoting the new Puma fragrance line  “Sync” for men and for women which is being targeted to a younger audience.

The site is really well designed with a clean simple interface that hooks directly to your social network of choice. The look features full frame images, with text overlays. When the play button for each sentence is clicked, full frame video is displayed with each word overlaid across the image. It’s a simple easy to use site and a great idea that is hard to forget. The only thing I don’t get though is when you click the “Watch Music Video” link it takes you to YouTube instead of having the video embedded on the Puma Sync website. I’m not sure why Puma would want to direct traffic away from the parent site/page but they do.

The Facebook Malware Threat.

Everyone loves the Facebook. You can’t get away from it these days, and with Facebook Q1 revenue reached $1.46 billion, a 38 per cent surge year-on-year, which shows there’s no denying how popular and pervasive the service is. The problem however, especially for businesses, is that Facebook is 200 times more likely to cause malware threats than other social media. 

According to the data security firm Palo Alto Networks, using Facebook in the workplace via your desktop computer and smart devices puts your business at risk of financial, password, and IP leaks.

The video below explains it, and since all the people in it have English accents I’m taking their word for it. Oh and the fact that Palo Alto Networks is a fairly respected data security firm.

“A new study by Palo Alto Network (PAN) has shown people using Facebook at work are unknowingly putting the company at risk by exposing it to ‘invisible malware’ and causing several damages including theft of financial data, intellectual property and employee passwords.”