It’s generally been a crappy week for a lot of people in the world. hurricane’s, monsoon’s, wild fires, nut job dictators launching missiles, political crap, economic collapse, and so much more. Unfortunately, that’s life, and while we can’t change it, we can at least accept the fact that things get better. It’s Wednesday afternoon and I just watched a really wonderful animation that was written by Hannah Maschoff, directed and animated by Eli Guillou, about loss, and moving forward. Shine a little light into your afternoon and enjoy the story and visuals.
For the last month and a half, along with my daily workload, I had been producing a bunch of stuff for last week’s InfoComm 17 which all but consumed my waking hours. Now that the show has past, and looks like it will be a huge success for my company, I decided to take some time this Monday morning and do some research and get some inspiration. The video below from BRIKK is a three and a half minute animation that is beautifully executed and provides you with some food for thought on this Monday morning. Follow along as BRIKK explores the major milestones that have shaped the world as Earth moves farther into the Anthropocene – the latest geologic epoch named for humanity’s influence on the globe. Get lost in the lush textures, rich color pallet, and illustrative storytelling. Then ask yourself, “Is there intelligent life on planet earth?”
I really like this video telling the story of how Deep Purple came to write their epic hit “Smoke on the Water”. Maybe it’s because it is one of the first songs I learned to play on the guitar. The video has a great look to it and the story is compelling enough to draw you in and keep you engaged until the end. What I don’t get is why the marketing team for Genesis cars thought this would be solid advertising for them. There is no connection between the band, the song, the story or the car. There isn’t even a car in the story, so who thought this was a good way to sell cars? At the end of the video there is the tag line “Inspired by Genesis”. Are they trying to say our cars are so great they are like a casino burning to the ground at the end of a Frank Zappa concert? It just seems like it is the wrong message. This kind of reminds me of Disney using Iggy Pop’s “Lust For Life” to advertise family cruises, or Lee Jeans using Creedence Clearwater Revival’s “Senator’s Son” to sell jeans without actually listening to the lyrics in the songs.
Perhaps the marketing department was looking for a long shot and thought if enough people talk about the fact that this makes no sense we will actually move some automobiles. Maybe someone at Genesis is a huge Deep Purple fan. Great video though. Solid story, great animation, nice look from rom Great Big Story.
Every year British department store chain John Lewis goes all in on their holiday marketing campaign, and this year is no exception. From the TV commercial, “Buster’s Garden” to the extended length YouTube spot, the VR 360 companion video and the website, plus social media (they have a dedicated Snapchat filter you can get) they have pulled out all the stops. The video is a really nice blend of CG and live action with a story that ties it all together. The concept is built around the story of a little girl called Bridget who loves to bounce. When her mom and dad buy her a trampoline for Christmas, they soon discover that she isn’t the only one with a passion for jumping.
If you click through to YouTube and select the more information section you will see where John Lewis has partnered with the Wildlife Trusts to help protect and restore our nation’s wildlife and natural habitat for our children today and in the future. I addition there are options to sign up for additional videos that will be posting this holiday season and the usual hooks to social media as well. The microsite does a really solid job of integrating the extended content and encouraging visitors to do more than just shop. While shopping is encouraged and there are really strong ties to product related specifically to the advertising, there are additional calls to action with Bring Skills to Life which ties the campaign to real world activities children can engage with at home.
One of the things that I think is really interesting, and I wish I were going to the UK to see it in person, is the fact that John Lewis has created Buster’s Garden at a number of their stores allowing you to explore the space using Oculus Rift technology. Like the rest of the campaign, its a nice blend of technology and the physical store environments.