I kind of love / hate the video below. I love the fact that the video tells you the correct way to pronounce a typeface name in its’ native language. I’m not so sure about the subtle arrogance of the narrator at the beginning. Anyway, if you have ever pondered how to pronounce the name of a typeface like Akzidenz Grotesk, any 23 others from Europe, the video below will show you they way. Once you know how, you can annoy all your designer friends by teaching them how to properly pronounce their names as well.
Grey London has produced a wonderful little interview with Monotype’s Dan Rhatigan on the worlds most eco friendly typeface, “Ryman Eco”. In the three and a half minute short film Rhatigan talks about not only the intricacy of type design, but the larger picture of how inkjet printers impact the environment. The film reveals how this beautiful, and delicate typeface was designed to reduce inkjet, and laser toner use by 33%. We all use computer printers on a regular basis, yet very few of us think about the issues Rhatigan brings up. I love how the film focuses on more than the font itself, and how it delves into the design thinking, the design problem solving that reaches beyond just these letter forms.
“Atypical Typography” from Warsaw based artist and designer Pawel Nolbert, is a series of posters that explore the form, rhythm, and flow of letter forms. The posters are a created from sculptural elements that are figurative illustrations designed to capture the expressive nature of writing. Each of the elements were built from artistic, painterly gestures that were formed, then photographed to create the final B1 sized print at 8100 x 8100 pixels at 300DPI. What a great look. Frankly I’d like to have one of the original sculptures used to make the final image. Nolbert’s impressive client list includes Google, Adobe, Sony, Nike, Chrysler, Nepresso, and more. There are more examples of his work at the link above.
At one point in the video below, there is a voice over from a period educational piece on type setting. It’s a narration from one of those films produced between 1950 and 1970 that they showed you in grade school. The narrator talks about what a type setter did, and how it was a well paid, highly skilled profession. Before the Macintosh, before Adobe InDesign, Quark Xpress, Illustrator, Photoshop, and all the other design software, page layout and typography was a hand produced art form. It required attention to detail and pre-planning because mistakes were time consuming and expensive. There was no undo, just do over. It truly was an art form that required a special skill, and craft that is in today’s world a dying art form. Thanks to people like Kevin Bradley, letterpress, and type setting, are still alive and kicking. The short film below from Two Dollars Please & Angel Powers is a four minute look into Bradley’s passion about type, typography, and art. It makes me want to turn off the computer and go make something by hand.
Starring Kevin Bradley
A Two Dollars Please & Angel Powers Production
Directed, Shot & Edited by Jeremy Asher Lynch
Produced by Angel Thompson
Original Score by Hanah Saxton
Audio Engineer Brian Arbuckle
Shot on RED Cameras