It’s the middle of the week, and I have spent the last 2 days looking for inspiration for a project I am working on. This afternoon while trolling Vimeo, I came across this short film for the Van Gogh Museum directed by Tom Geraedts. It’s a great concept and really fun to watch. Now I just wish I had the time and resources to go see the Munch exhibit in Amsterdam.
Sometimes the simplest looking things, can be the most complex to produce. The video below is one of them. This features a blend of live action, animation, and stop motion, but the real magic is the seamless editing that took place to pull this off. This TV commercial is for Antartik, a new line of notebooks for Liderpapel. Directed and animated by Lucas Zanotto for BBDO and Passion Pictures London it really demonstrates the attention to detail and craft need to pull this off. There is no mention of an editor in the Vimeo credits so I’m going to assume it is Zanotto. After you watch it, do yourself a favor and scrub the through the video to see the change points.
Nothing gets me going more then when multiple thing I am interested in come together at the same time. For instance, Graphic Design, Film, Automotive Design, and Industrial Design. In this case it is one of the latest books from Gestalten, the topic, and the support film released on their website.
Gentlemen, Start Your Engines! is a record of limited edition, history making vehicles, and industrial design finessed into rolling art. All of this is packaged in a beautifully designed book that is filled with show stopping photography, type, and page layouts. Jared Zaugg and the team at Bonhams have put together a book that gives the reader a true sense of the intensity of true automobile culture, representing it in a large format designed to showcase the forms and details of these classics.
The short video below is a wonderfully shot and edited piece that highlights the contributors to the book, the cars themselves, and the the content that fills the pages. With each short film they release the crew at Gestalten gets better and better at their craft. The video itself really does a fantastic job of selling the story behind the book, and the book itself.
“The book features a selection of models that go far beyond mere technical stats and gleaming chrome. Rather, they all offer something far more valuable: compelling stories. These include the rare and uniquely configured Lamborghini Miura SV Coupe purchased by rock star Rod Stewart. Or the Bugatti Type 57S Atalante Coupe from 1937 that, after the owner’s death, was rediscovered by his family sitting exactly as he left it nearly a half-century earlier. All the big names are included, but the focus is on what can be found behind the logos and the polished surfaces.”
I don’t post music video stuff very often. Music videos get a ton of exposure and mostly people are interested in the band and not what it took to put the video together. The video below from Fast Romantics is an exception. Taking quite possibly is Fred Astaire’s most famous dance scene (1951’s Royal Wedding) where Astaire dances on the walls and ceiling of his hotel room, director Matthew Angus seamlessly blends the original footage with the new shots. If you haven’t seen the original sequence, I have added it below as well. This is absolutely fantastic.
This spot for Firefox cold have been done with 3D animation and other CGI tricks but it wasn’t. There is something very refreshing about the number of spots I am seeing that are live action shoots enhanced with some rock solid post work. The two videos below show the finished piece by Vallée Duhamel and the making of video, which shows just how much hand work went into the crafting of this 60 second spot.
The video below is a behind the scenes look from Trollbäck + Company on how they produced the SVT2 Powder ID. In world full of digital effects and post production CGI work, it’s refreshing to see that this was for the most part an old school process. In the video you see that Trollbäck + Company literally through colored powder by hand through a cut out piece of foam-core. Sometimes no matter how good your digital tools are, you just can’t get the same results as shooting the real deal. This was shot at a whopping 1200 fps on a Phantom to get the super slow motion look.
“Inspired by the Holi festival of colors, our SVT2 Powder ID required us to develop our own mixtures to get the right viscosity for the dense and colorful look of our original designs. These colorful mixtures were thrown with human propulsion in a variety of scenarios; both with and without practically built “2” logos.”
The purpose of any good PSA is to make you stop and think about the message they are trying to get across to you. Sometimes the message is in your face, other times the message is a bit more subtle. In some cases it sneaks up on you and smacks you on the back of the head. CAse in point the long form directors cut of “Gift” for Hungarian organization Zoetis.
This is a really well made piece with high production value, and a story that translates into any language. The message is universal and impactful. It does what a PSA is supposed to do, it makes you think and it leaves a lasting impression. It gets a bit predictable based on the title, but the video and the soundtrack keep you drawn in, even when you figure out where this is going.
Directed by Zsemberi Zsófia, and shot by Horváth András, the two of them bring Görögh Attila, and Zsemberi Zsófia script to life in a way that draws the viewer in and holds them for the full 3 minute length of this web short. This is a really well done spot for Zoetis that hopefully will get transferred to similar organizations world wide.