Just in case you didn’t know it, 2020 has been a pretty trying year on so many levels. So much has happened in the last 12 months that it is easy to forget some of what we have all been through. Each year Google puts out their “Year in Search” video which curates visuals associated with the most dominant trend in search, and this year the trend was “why?”.
Google captures 2020 in 3 minutes and reminds all of us that there is a light at the end of the tunnel and that while this year has been rough, to say the least, there is a reason to keep going. Here’s to 2021 and a better year ahead.
If the state of 2020 has got you down, and I wouldn’t be surprised if it has, take 5 minutes out of your day and watch the video below. Created by the New Yorker this is one of the many documentary shorts that they have on Vimeo. This one focuses on the collection of artifacts that the New York Public Library owns. The collection is fascinating, and a bit odd. The video is extremely well made and for 5 minutes you don’t have to think about what a completely awful year 2020 has been in so many ways
Most people’s interaction with the band Yello is from John Hugh’s film “Ferris Bueller’s Day Off” with the song “Oh Yeah”. To be perfectly honest I didn’t realize Boris Blank and Dieter Meier were still together as a group and producing new music. With that said, they are and they have a new music video that was produced by Dirk Koy, and it’s a hypnotic piece of animation that goes perfectly with Yello’s sound. The timing of the animation to the music is absolutely spot on, and the song can be a bit of an earworm. You have been warned.
If you have seen The Eternal Sunshine of the Spotless Mind you know where director Michel Gondry’s head is at. He can at times be bizarre and has a distinctive visual look for his films. His latest project is a YouTube advertisement for Burger King staring Mason Ramsey (the 11-year-old yodeler) whos video of him yodeling in a Walmart went viral.
The video called “Cows Menu” is promoting the fast-food chains Reduced Methane Whopper, which I have absolutely no idea as to what that is. Ramsey leads a sing a long musical number about reducing methane emissions in a live-action, stop motion, multi-layer transforming set that features all sorts of colorful props and backdrops.
You have cows farting cotton ball clouds, bedazzled gas masks, lemongrass hats, and our hero – Ramsey – dressed in white the way all goodguys should be. It is quite the experiece.
The campaign was produced by We Believers in conjunction with Partizan and focuses on Burger King’s latest initiative to combat greenhouse gasses. The tag line at the end of the spot reads “Since we are part of the problem, we are working to be part of the solution,” addressing the fact that farm livestock accounts for 15 percent of global greenhouse emissions. The lyrics in the song explain further, that the Reduced Methane Whopper has been developed by feeding the cows a new diet including lemongrass, which means their cows excrete 33 percent less methane.
It’s a fun spot and actually engages, or at least it did for me. I watched the entire thing. Twice. It does make you pay attention, which is the formula for a successful ad. Now lets see how many people click through to learn more, and how many people buy a Reduced Methane Whopper.