Mcann / Hogarth recently commissioned FutureDeluxe to produce a CG animated commercial for Nespresso that is really wonderful. OK, what am I saying pretty much everything FutureDeluxe does is wonderful. The short clip takes the viewer on a journey that travels through a variety of spaces. Each highlighting the colors and variety of Nespresso machines, all of which are designed to create an atmosphere reflective of the machine itself. The short is made up of 37 films, 44 CG products, and 40 key visuals that live in 7 unique spaces.
One thing that really stands out to me about this advertisement is the fact that you hardly see any Nespresso branding. You occasionally see the logo on a shopping bag or on the Nespresso coffee pod but that is it, and it works. The brand is so well known they don’t need to smack you over the head by plastering the logo in every single shot. Not only that but the spaces themselves continue to elevate Nespresso to be seen as the luxury coffee item that it is.
If you want to geek out a bit, the process real below shows how this was put together from a fairly high level. Sketches, style frames, animatics, wireframe renderings plates, and all. Personally, I love looking at this stuff. I find it absolutely fascinating.
Over the course of 2020, we have all been witness to protests that the news has captured and broadcast to us via TV, the web, and our phones. From “Black Lives Matter” to “End the Covid-19 Shutdown” and everything in between 2020 has been a year of worldwide unrest and protests.
One of the things that come with that, is police enforcement and crowd control using non-lethal weapons like rubber bullets. While rubber bullets are designed to be non-lethal, that doesn’t mean they don’t inflict serious harm on the person that gets shot with one. I’ve seen many social media posts showing the outcome of someone taking a rubber bullet to the face, or multiple bullets to the torso. The result is often devastating and debilitating, and it begs the question is there a need for them? I’m not taking sides here. I’m simply asking.
The video below demonstrates what rubber bullets are capable of. Especially when fired at close range. While the human body is more durable than an eggplant, this video brings home the truth about how much serious harm these non-lethal projectiles can inflict on a person.
Produced by Royale Film Co. and Dan Brown this video was inspired by the protestors in Austin Texas this summer. Protestors including a college student that suffered permanent brain damage when shot in the head with a rubber bullet.
Using a high-speed Phantom camera shooting at 2000 frames per second the video truly highlights what these “non-lethal” projectiles are capable of. And while the visuals are quite stunning and fascinating to watch, they also show what rubber bullets are capable of.
Just in case you didn’t know it, 2020 has been a pretty trying year on so many levels. So much has happened in the last 12 months that it is easy to forget some of what we have all been through. Each year Google puts out their “Year in Search” video which curates visuals associated with the most dominant trend in search, and this year the trend was “why?”.
Google captures 2020 in 3 minutes and reminds all of us that there is a light at the end of the tunnel and that while this year has been rough, to say the least, there is a reason to keep going. Here’s to 2021 and a better year ahead.
If the state of 2020 has got you down, and I wouldn’t be surprised if it has, take 5 minutes out of your day and watch the video below. Created by the New Yorker this is one of the many documentary shorts that they have on Vimeo. This one focuses on the collection of artifacts that the New York Public Library owns. The collection is fascinating, and a bit odd. The video is extremely well made and for 5 minutes you don’t have to think about what a completely awful year 2020 has been in so many ways