Watches

“Shape your Time”, Cartier’s Epic Online Commercial.

Cartier has dropped an online short celebrating 167 years of fine watching making. The spot is heavy on 3D animation, CG, and effects laden content that blends a sort of steampunk and sci-fi look together to create a truly epic video. I can’t begin to imagine what the budget and production schedule was for this. The sound design is fantastic, the over all production value of the animation is truly high budget movie worthy, and while I don’t really get the narrative it doesn’t really matter. The spot kept me looking, and left the Cartier brand lingering in my brain which is one of the things advertising is supposed to do.

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Watch Making. “The manufactory” from Peter Wollring.

Having returned from my snow walk I thought I would thaw out while perusing some fine video work on Vimeo. While trolling through the people I follow I came across this fairly new upload from . It showcases the manufacture of NOMOS watches in Glashütte, Germany with some great camera work, solid editing, and tight features on what makes NOMOS watches stand out. 

True Industrial Design in Watchmaking. A.Manzoni & Fils.

“Design is like a bridge between a company and a consumer which can build a trustworthy and reliable friendship.” that statement marks the thinking behind the relaunch of the Swiss watch brand A. Manzoni and Fills. A kickstarter project being spearheaded by Oliver Ike, and Ikka Suppanen is bringing together the best of Swiss watch making with modern industrial design aesthetics. The result–fantastic looking watches, great packaging, and brand identity. From the photos posted on the Kickstarter page, it looks like Ike and Suppanen are bringing it.

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“The lack of true industrial design in watchmaking gives a new player a brilliant opportunity to fill a market niche.”

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The two chose  to resurect the A. Manzoni and Fills brand because of the storied history of the firm that was originally launched in 1888 in Arogno. A.Manzoni & Fils produced watch movements until closing 1978. Ike has worked with Suppanen for 3 years to develop this series of timepieces.  The product is filled with cultural referencing in detail, sensual shape and interesting mechanical functions. Through this they have recreated the original Swiss craftsmanship that A. Manzoni & Fils became famous for.

For more information and photos click the links above.

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