Absolutely Engaging. “Save Every Breath, The Dunkirk VR Experience.”

If you haven’t seen the movie “Dunkirk” yet I highly recommend it. If you haven’t engaged with some of the marketing materials for it, I highly recommend that too. Especially the WebVR experience that was created to promote the film. the website is an immersive VR experience that requires two people to play. You can engage with someone you know, or join anyone from around the world. When you join, you become one of the allied soldiers at Dunkirk surrounded by the enemy. In order to survive, you have to work with the other player, just like you would have if you had been there in 1940. The site and VR components were created by Warner Brothers in conjunction with Google Zoo and the Chrome VR Teams to make this work. It’s a really great example of how Google VR and Immersive experiences can be used as a marketing and promotional vehicle. And not just for movies. I could see this being applied to so much more.

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DixonBaxi Designs Eurosport Home of the Olympics

I talk a lot about cohesive brand voice or cohesive visual voice across all touch points of a campaign. Many times I think I’m getting through to a client, and I’m not, so I end up looking up examples to show them. I usually track down digital and print components, static images, and PDF’s, then try and get them to wrap their head around how it also applies to video, motion graphics, audio, and all the other little bits and pieces that go into a full blown OMNI channel campaign. Sometimes it works, and sometimes it doesn’t. Today I found a great example that I think will help in the future.

The video below from DixonBaxi shows the campaign they have created to support Eurosport’s coverage of the Olympics for the next eight years. This is a huge project with hundreds of touchpoints that people will engage with. All of them need to have a look and feel that resonates the same way. From the editing of video all the way down to the static graphical content in print items. As you watch the video you will begin to see a very specific cadence that takes place in the way the clips are cut together. There is the establishment of a color pallet that gets picked up and used through out the campaign as well. About 15 seconds in they begin to hint at the graphics and animation, and then they roll out each component of the entire system showing how and where it will be used. From bus stop signs to tablet interfaces and everything in between. If you want to get a more in depth look, or just browse through the system at your own pace, they have it broken down on a really well-designed web page for you.

I Cut the Cord

About a month ago I decided to cut the TV package off of my Google Fiber account. I simply couldn’t justify paying for all the channels I never watched. Like all TV services, Google is forced to buy network packages, so everyone ends up getting a flood of channels they’ll never watch. In my case, it was all of the Spanish language channels, a ton of sports programming and religious networks, children’s programming, and home shopping networks. When I took a look at the channel line up, out of hundreds of channels that were being offered there were probably 15 to 20 that I wanted, and 6 of those were available over the air for free with an HD antenna. So I did some math added up the cost of services like Netflix, Amazon Prime, Hulu, DirectTV Now and figure I could save close to 100 bucks a month if I dropped the Google TV package and went 100 percent streaming.

Now, before anyone jumps on the Google Fiber bashing bandwagon, let’s get something straight this is the same situation for any cable and internet service provider because the networks have them hamstrung. The same thing applies to Rectum, I mean Spectrum (formerly Time Warner), Cox, SureWest, ATT, DirectTV, Dish, and on and on. They all have to buy the big network packages and offer more than any customer ever really needs. There simply is no ala carte TV solution available for consumers, which sucks. Given the opportunity, I would buy each channel I watch for a set price and be done with it. Unfortunately, that isn’t coming anytime soon from what I can tell.

Here I am about 4 weeks in, and I don’t think I’ll go back. I don’t have a DVR, although there are plenty of options available. I have access to the content I want to watch. I’m actually watching less TV and engaging more with content like TED Talks on my Apple TV. Since I never watched anything beyond the national news in real time I don’t feel like I am missing any programming that I am interested in, and thanks to my Smart TV from Sony I have Netflix and Amazon built in with both offering 4K content that looks great. My only gripe is networks like CBS are trying to force me to install their app and then pay for individual shows which means I am forced to watch programs like 60 Minutes, and CBS Sunday morning on my Computer or iPad through the CBS News websites, and I’m OK with that.

Over the last year Pay TV has continued to decline as streaming services continue to produce original content, and offer up programming available from other networks. I don’t see this trend ending which is going to force the major networks and cable providers to rethink their strategy. They are going to have to figure out a new model because I’m not the only one cutting the cord and moving on.

Out of all the channels shown below, the highlighted ones are those that we watched, and some of those were few and far between. 5 of them are available for free over the air in HD. 220+ channels and we were watching 15 of them.

8 Years and Counting

Since the start of July, I have been on vacation, had my power go out for almost 3 days due to a massive thunderstorm, and been absolutely slammed with work at my job. All of this leads to fewer posts, but it isn’t like I have been posting on a regular basis anyway. Over the last year, I’ve been lucky to get a couple posts a month done. But after 8 years of doing this and 2843 posts, I think slowing down a bit is just fine. Especially since this isn’t a full-time gig.

When this blog started out, it was primarily focused on the modern house my wife and I had purchased. It was originally going to last a year and then quietly fade away into internet oblivion, but you know how things go. One thing led to another and I started going on about design and other things and here we are today. One of the first posts I did focused on the Worx battery powered lawn mower I bout for the new house. The design and functionality of a standard lawn tool and using it. With that said, I think it is appropriate that for the 8th anniversary of this blog, I talk a little bit about a new tool I picked up from Worx, that I absolutely love. The 20 Volt Switchdriver.

When I first saw this I was pretty skeptical. After reading a handful of reviews I thought I’d give it a shot. I needed a new drill, and I was completely fascinated by the design of this product, and couldn’t understand why no one had thought of this sooner. I decided to pull the trigger and pick it up from Amazon. If I didn’t like it, I’d send it back and be on my way. Suffice to say that after 3 months, I’m hooked. The Switchdriver isn’t a heavy duty drill, but for light to medium work it’s killer, and the rotating chuck is so damn cool.

If you aren’t familiar with the Switchdriver, here is the way it works. The drill has two chucks on a rotating head so you can switch between drill mode, and screw driver mode on the fly, or between different bit sizes. This actually comes in handy for drilling a pilot hole and then switching to something like a spade bit.

This 20V cordless drill comes with two 20v Lithium Ion batteries and charger, automatic LED light, electronic torque control, and the main feature, the 2-speed rotating 1/4″ hex dual-chuck drill which allows you to quickly switch between two bits. It features a comfortable ergonomic handle which has a small shield to protect your hand from the bit that isn’t in use. It’s light weight which helps with fatigue, and it has variable 2-speed gearing which tackles all common drilling & driving functions. Like I said, it’s not nearly as powerful as my corded Milwaukee drill, but it is plenty powerful enough for most common jobs around the house.

My only knock is the hex bits that you have use with the quick connect chuck. There is nothing wrong with them, you just can’t use the drill with your current drill bits so it means you have to buy a second set.

Eto Saves Your Vino

I look at a lot of Kickstarter campaigns, and every once in a while I come across something that is not only useful but something I would actually use. Eto is one of those Kickstarter items. I’m in.

Eto is a beautifully designed wine decanter with an innovative preservation system that keeps wine preserved for at least 12 days, ensuring you never waste a drop of that precious nectar again. The decanter solves a simple problem, keeping air away for the wine which causes it to oxidize and begin to take on a vinegar taste. Approximately 13,208,600 gallons of wine go down the sink every year for this very reason, and Eto wants to stop that from happening.

The creator Tom Cotton, is a Welsh London-based product designer, with nearly 20 years experience in bringing products from concept to market. Backers were able to pre-orderEto (Welsh for “Again”) on Kickstarter for $75.00 on the Kickstarter site but it looks like the goal has been reached so  financial it will be available to buy for $100.00 around the end of the year.

The design of this is simple and elegant and the best part is it fulfills what good industrial design is supposed to do. It solves a problem, and it does it in a beautiful well thought out way.

 

From Ashes to Art

The video below is part of a digital media campaign to help rebuild the Mackintosh Building which was destroyed by fire in 2014. The Glasgow School of Art’s Mackintosh building, a symbol of British art, was reduced to ash and out of the ruins came a brilliant idea, turn the charcoal into works of art. From the ashes of the building, artists were supplied with charcoal to create works of art that were auctioned off by Christies in March. The proceeds from the auction are being used to rebuild the Mackintosh building. The animated short captures the feeling of hand-drawn charcoal and highlight how some of the artists engaged with the medium. Unfortunately, the website feels like a bit of an afterthought and is less than exciting. There is a section that shows the pieces created though, which is worth checking out.

Friday Fun. Symmetry Behind The Laws of Nature.

It’s Friday, time to learn something while enjoying this nice little animation from the Royal Institute. Produced by Ed Prosser, directed and animated byRosanna Wan, with sound design by Marian Mentrup this 4 minute short teaches about the laws of symmetry in nature and physics. You’ll learn about Emmy Noether’s theory that proves the need for symmetry and much more. Narrated by Tara Shears, this is an easy to follow piece with a great look and a nice rhythm to it. The weekend is here, get lost in a little bit of physics.