111 Navy Chair

Coca-Cola’s 111 Navy Chair Project.

Chair manufacturer Emeco has teamed up with Coca-Cola to produce its classic Navy chair from 111 recycled plastic bottles. The collaboration represents Cokes effort to introduce more green strategies for the iconic brand, and allows Emeco to help develop new environmentally friendly technologies for manufacturing.

The 111 Navy chair is produced from a proprietary mix rPET Recycled Polyethylene Terephthalate- recycled plastic bottles, and glass fiber which is added for extra strength which was developed in conjunction with BASF.

According to Coke the goal of the 111 Navy Chair project was to alter consumer behavior by illustrating the value of rPET plastic with beautifully designed products, which will ultimately encourage recycling.

Emeco uses a state of the art mold system to produce the new 111 Navy chair, which includes the original stretcher bar underneath the seat which assures authenticity to the original design structure, and enhances structural integrity.

The 111 Navy chair is available in 6 colors, 3 of which are color fast rated for out door use. Red, Snow, Flint Gray, Grass Green, Persimmon and Charcoal. (Snow, Flint and Red, can be used in outdoor situations) The chairs velvet finish is scratch resistant, and comes with a 5 year warranty like all Emeco products.

Coke estimates they can recycle up to 3 million bottles a year with the Emeco 111 Navy chair project.