In terms of clever advertising, Grey and1st Ave Machine got it right on with this spot for Gillette. This is a really nice way to do a product demo, and totally memorable. The crew rigged up 88 of Gillette’s new Flex Ball razors to piano keys, tied them to a matrix which ran to an alternate keyboard played by composer Son Lux. Lux plays a an elegant composition as the camera moves throgh various angles, details and close ups of the product. This is some really nice work that goes way outside the box for advertising a razor and blades.
1st Ave Machine
The Google Maps Game.
Venable Bell & Partners and 1st Ave Machine, have created a giant urban maze game in the shape of a six foot cube for Google Maps. The gigantic yellow cube, uses two players to navigate a blue ball across the urban maze by rolling and tilting the cube. It’s hard to get a sense of the size this until the camera pulls away at the end. This is a fun little video to promote the new “Maps Game” from Google.
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