1stAveMachine

Jose Cuervo Encourages You to Date More Human

1stAveMachine has created a spot for Jose Cuervo that is absolutely hilarious. Using two robots and actual conversation from online chatbots that visualizes the awkwardness of first dates, especially through dating apps. (not that I would know having zero experience with dating apps). The spot titled “Date More Human” shows a conversation between two robots trying to make small talk.

1stAveMachine used an AI chatbot to develop the dialogue, which was based upon icebreakers and banter from real-life experiences. And it shows how much chatbots need to improve, and how far they have come.

1stAveMachine’s unique collaborative approach brought together directors Marc Reisbig and professor Miguel Espada for Reisbig’s comedic, yet cinematic, storytelling chops and Espada, a university professor specializing in AI with extensive experience with robots and film making.

The campaign rolls out this month across digital and social channels and, via a paid partnership, and will get distribution on the Tinder dating app.

1stAveMachine Animates Sonos.

1stAveMachine and director Nico Casavecchia just kill it with this series of six animated room transformations for the Sonos WiFi stereo systems. Working with 72andSunny Casavecchia and company have created some really fun spots in a variety of styles that truly memorable. I watched these three or four times trying to figure out if any of it is live action that they have blended the CG and VFX with live action footage and I don’t think they have. I think the only live action shot is the opener with the hand holding the phone. It doesn’t matter though because these are simply great, and that is what good advertising should be.