2012 London Olympics

2012 London Olympic Stamps.

The 2012 London Olympics Logo might be one of the ugliest design tragedies of the last few years, but at least one design firm has managed to make something fabulous with it.

Hat-Trick has designed a set of four postage stamps to mark the start of the London 2012 Olympics that are visually quite wonderful. The stamps feature a design that blends sports with iconic London landmarks. Released today in the UK the stamps will be on sale in Europe. No word on international availability via the web, but I’m sure they will be.

 “The pictured athletes are all elite members of the GB teams so they are all due to compete. We had to make sure that they are not recognizable individually as it was important that these are not just GB specific, but rather about the sports themselves. However we wanted to make sure that the sports are represented properly by shooting real athletes in action. One of the trickiest was the fencing and tower bridge stamp.”

“Audi City London”, An Immersive Digital Dealership Experience.

Working for a solid year, Audi and Razorfish have completed a new flagship showroom for Audi that will be open near Piccadilly Circus in London, just ahead of the 2012 Olympic games.

Developed using the Kinect Razorfish has created an immersive world world that allows potential buyers to glean even more information about Audi’s line of cars by interacting directly with touch-screen panels, interactive video walls, physical touch surfaces, and objects that react to touch, and screen simultaneously. Watch the video below to get a full sense of what they have created.  There is even more information available on Razorfish’s Emerging Experiences Blog.

“Audi City London is a groundbreaking dealership experience delivered by one of the most technologically advanced retail environments ever created. The digital environment features multi-touch displays for configuring your Audi vehicle from millions of possible combinations. Your personalized car is visualized in photorealistic 3D using real-time render technology, making the Audi City vehicle configurator the most advanced in the world. After personalizing your Audi, you can toss your vehicle onto one of the floor-to-ceiling digital “powerwalls” to visualize your car configuration in life-size scale. From here, you can use gestures to interact with your personalized vehicle, exploring every angle and detail in high resolution using Kinect technology.”