2359 Media

iAds for Android.

I think this is rather ironic. 2359 Media created an HTML 5 based iAd for the HTC Desire S to run on the iPad. OK, why is this ironic? Because the HTC Desire S runs Android, Apple’s biggest mobile OS competitor.

The iAd itself is well done and quite engaging, with full interactivity and animations that take advantage of iOS’s gestures, but it’s still an iAd for iOS, advertising an Android device. This just cracks me up. The iAd, which launches from a banner ad has a clean look that even feels like the minimalist Apple aesthetic. Was the ad a success? Apparently so. 2359 Media says on their website that users spent up to 500% more time on the site exploring the features of the HTC phone thanks to the rich touch-based interactions, animations, videos, and slick images, compared to other non-rich media ads.