3D animation

This is Gullwing

When I first started producing digital content at the end of the 1990s 3D most high-end CG work was done by large studios that could build out render farms to distribute the render load. I remember working on a Mac Quadra 950 with megabytes of RAM, yes megabytes not gigabytes, in Strata Studio Pro, and the computer taking all weekend to render one or two frames. The point of me mentioning this is just how powerful computers and software have gotten in the last couple of decades and the amazing quality of work that is being produced.

This afternoon a friend emailed me a link to the video “Gullwing”, below that was produced by the Lisbon-based studio Briktop. It’s a stunning piece of work that is 100 percent CG. There is a nice little storyline that demonstrates the director João Elias passion for the Mercedes-Benz 300SL Gullwing. The editing is executed so well helping to draw you into the piece. The sound design combined with the music adds a sense of completeness and drama. It just works. I have no idea what his hardware and software set up is, but I guarantee it’s an affordable desktop rig. If you want to see more of the work from Briktop you can find it here. He’s got a really nice BMW 2002 short as well as more commercial stuff.

By the way, Briktop has some mad skills. He’s been in business for about ten years and started out doing architectural visualizations. The work on the Briktop site shows just how much they have grown, and what they have been able to accomplish in just one decade. Hat tip to them.

Directed and animated by João Elias | Music: Evan Macdonald | Sound design: João Elias

Not Real – Grace

This afternoon I was hanging out on Vimeo looking at a variety of things to get some inspiration for a motion graphics/video project I have in the works, and I happened to stumble upon “Grace Sunset Collection” by Not Real. It’s a really well-done advert featuring some great photography, typography, and 3D animation. What’s better there is a making-of video that shows off some of the behind-the-scenes work that went into putting this together. I always like to include the behind the scenes/making of videos if I can because it shows how much work actually goes into producing something that looks so simple. And that is where the magic is. A complex and involved project that produces a final clip that looks simple.

As you watch this, think about how the animation and edits are timed to the rhythm of the music. It goes together so well, and if you weren’t looking for it you might miss that aspect. The other thing that caught my attention is the easing that is applied to the movement of the type, images and objects. It’s subtle and very lifelike. The fall off is natural, and that is the kind of thing that takes some serious skills, whether you are doing it with After Effects expressions, or using the motion graph.

This is some really nice stuff. Now I’m inspired and its time to get to work.

Directed by: NotReal

Creative Direction: Valeria Moreiro
Executive Production: Roberto Connolly

Art Direction: Valeria Moreiro
Animation Direction: Milton Gonzalez

2D Design: Luján Borzi, Pia Alive, Valeria Moreiro
3D Design: Valeria Moreiro, Alejandra Lan, Luján Borzi

2D Animation: Milton Gonzalez, Joana Cabrera, Roberto Connolly
3D Animation: Milton Gonzalez, Joana Cabrera

Lighting & Shading: Valeria Moreiro
Rendering and Compositing: Milton Gonzalez

Making off: Roberto Connolly

Photography:Cecilia Armand Ugon
Photography Assistant: Ayelén Di Biasi
Styling: Maia Frid
Make up: Julie Doee

Models: Abril Castroman- Lo Management
Layla Ferreira- Pink Models

Year: 2020

The Time Shop for Chick-Fil-A

I’m probably going to be the odd man out here, but I’m not a fan of Chick-Fil-A. Not for politically correct reasons. I simply don’t like their fast food. Now, with that said it doesn’t mean the don’t have some great advertising. Marie Hyon, of Psyop has pulled out all the stops in her latest work for the chicken chain crafting “The Time Shop” which extends the message of “Together Time” that McCann put together for Chick-Fil-A this holiday season.

This is such a great example of excellent copy/script writing, high production value animation, and a well thought out concept being brought to fruition for the holiday season. The video below is the full two minute online version of the piece. I haven’t seen the 60, 30, and 15 edits. It’ll be interesting to see how they maintain the storyline through the broadcast versions, especially the 15 second cut.

Director: Marie Hyon
Executive Producer: Justin Booth-Clibborn
Senior Producer: Suzie Cimato
Assistant Producer: Simone Miller
Designer: Victorior Wanchana Intrasombat, Pedro Lavin, Samantha Ballardini, Felipe Hansen, Robin Joseph, Andrew Serkin, Dionisius Bangun, Marie Hyon
Storyboard Artist: Ben Chan
Lead Technical Director: Briana Franceschini
Previz Artist: Pat Porter, Nick Dubois, Doug Litos,
Modeler: Eric Cunha, David Soto,Anne Yang, Ieva Callender, Briana Franceschini, Brian Kim, Chris Santoianni, Pedro Conti, Kevin Ferrara, Ryan Kirkwood, Casey Reuter, Krista Albert
Additional Modeling: Aldrich Torres, Nitesh Nagda, Leonstudio, Basilic Fly
Look Dev/Lighter: Ieva Callender, Briana Franceschini, Matthias Bauerle, Eric Cunha, Brian Kim, Thao Dan Nguyen Phan, Anne Yang, Kwan Au, Susie Hong
Lead Animator: Pat Porter
3D Animator: Nick Dubois, Doug Litos
Lead Rigger: Zed Bennett
Rigger: Ohad Bracha, Daishi Takishima
Groom FX: Eric Cunha, Ieva Callender, Briana Franceschini, Chris Santoianni
VFX: Eban Byrne
Cloth/Hair Sim: Jordan Harvey, Scott Hubbard, Daishi Takishima
2D Lead: Matthias Bauerle
Compositor: Aaron Baker, Matthias Bauerle, Herculano Fernandes, Manu Gaulot, Lane Jolly, Tingting Li, Carl Mok
Compositor Assistant: Keigo Tanaka
Matte Painter: Felipe Hansen, Pedro Lavin, Marie Hyon
Editor: Loren Christiansen

A Little Christmas Rapping and Home Shaming from IKEA

According to Stash, this is IKEA’s first Christmas TV spot. Somehow that doesn’t seem right to me. I swear I’ve seen holiday-themed ads for IKEA in the past. Maybe this is the first one for IKEA UK.

The spot was put together by the UK VFX powerhouse Electric Theatre Collective. A cast of toys and tchotchkes come to life revealing the hard truth about a family’s home with a bit of rapping and “home shaming”.

Mother has put together something with rock-solid production value that was directed by Tim Kuntz. The 3D animation and live-action footage work really well together and that rabbit cookie jar absolutely creeps me out.

The original track was overseen by Dave Bass and Arnold Hattingh at “Wake the Town”, and the rap was voiced by the legendary MC D Double E.

It’s a fun piece that clocks in at a minute thirty so it’ll be interesting to see how they do the 15/30 edits for broadcast.

Agency: Mother

Production: MJZ
Director: Tom Kuntz
Producer: Emma Butterworth
Production Manager: Daniel Gay
Production Designer: Chris Oddy

VFX/post: Electric Theatre Collective
VXF Producer: Magda Krimitsou
VXF Coordinator: Larisa Covaciu
VXF Creative Director: James Sindle
2D Lead: James Belch
3D Lead: Patrick Krafft
2D Artists: Chris Fraser, Tomer Epsthein
3D Artists: Jordan Dunstall, Ryan Maddox, Mark Bailey, Remy Herisse, Edwin Leeds, Gregory Martin, Nikolai Maderthoner, Will Preston, Stefan Brown, Adrian Lan Sun Luk, Piers Limberg, Zach Pindolia, Olivia Grimmer, Romain Thirion, Richard Fry
Colorist: Luke Morrison