3D animation

All Things Fall, Massacre of the Innocent.

Based on the painting “Massacre of the Innocent” by Rubens, has created a zoetrope of insane detail. The 300 plus figures, and architectural elements were modeled in 3D Studio Max and Z-Brush. They were then printed using a 3D printer to create the final result. When rotated and illuminated with a strobe light, the scene comes to life with total effect showing the gruesome carnage depicted in the original painting. It took Burdon 6 months to complete the modeling and animation, and frankly based on the level of detail I’m surprised it didn’t take longer. The original painting is below the video.

« Le Massacre des Innocents », huile sur bois (Hauteur. 142 cm ; largeur. 182 cm) d’après Pierre Paul Rubens vers 1610-1612, appartenant aux musées royaux des beaux-arts de Belgique de Bruxelles. - Inv. 3639, photographiée lors de l’exposition temporaire « Rubens et son Temps » au musée du Louvre-Lens.

« Le Massacre des Innocents », huile sur bois (Hauteur. 142 cm ; largeur. 182 cm) d’après Pierre Paul Rubens vers 1610-1612, appartenant aux musées royaux des beaux-arts de Belgique de Bruxelles. – Inv. 3639, photographiée lors de l’exposition temporaire « Rubens et son Temps » au musée du Louvre-Lens.

Peugeot Paperwork.

The two video’s below are from Blink for Peugeot. Directed by Joseph Mann, they are wonderful blend of stop motion animation and CG work. The second video is the making of which sort of shows how they made the video, and includes some tasty facts. Things like it took 48 people more than 6000 man hours to produce this 30 second spot. This has such a great look to it, and a look that wouldn’t have been the same if this had been completely done in the digital space.

Mill+ and Phillip Stein Watches.

The video below was produced by Mill+ for Phillip Stein watches and bracelets. Directed by Ivo Sousa and Kwok Fung Lam, this is a breath of fresh air that takes the overused “Sketch Book” metaphor in new a new direction. The look was created by drawing each sketch by hand on paper in order to keep the aesthetic of classic draughtsmanship. Each Sketch was scanned and animated to create a a time lapse of the finished hand drawn page. The drawings were animated using After Effects where typography, ink blots and other effects were added in. The finished result is a nice blend of 3D, and 2D animation, with hand drawn elements, and solid post work to tie it all together.

Design & Animation Studio: Mill+
Post-Production / VFX Company: The Mill
Executive Producer: Luke Colson
VFX Producer: Luiza Cruz-Flade, Niamh O’Donohoe
Animation Director: Ivo Suozo, Kwok Fung Lam
3D Artists: Anthony Fieldsend, Stephanie Dewhirst
2D Artists: Kwok Fung Lam, Ivo Sousa, Diogo Pinheiro
Design and Illustration Artists: Kwok Fung Lam, Ivo Sousa, Hilary Kennedy, Freya Barnsley, Rachel Bungey
Typography: Alexandra T. Pelham
Sound Design: Brains & Hunch

 

Behind the Scenes of “Fable”.

By now most people have seen or read about the ads that were featured on Super Bowl Sunday. While there wasn’t anything all that mind blowing, there were some spots that really entertained, one of them being the Mercedes-Benz Tortoise and Hare “Fable” commercial for the AMG GTS.

Both the commercial and the making of are below. It’s the making of/behind the scenes video that interests me. When I first saw the spot, I thought the entire piece was CG. I had no idea that there was any live footage blended in. Since all the animals are CG I simply figured the car and the environment were digitally created as well. I was wrong. When you watch the behind the scenes video, you see just how much actual footage was blended in with the digital components, and its really pretty impressive. Director Robert Stromberg and his crew did a masterful job of creating a visually stunning spot for Mercedes-Benz.

Mirada Creates an Origami World for the Kindle Voyage.

The teams at Mirada and Wongdoody have created an animated spot for the new Amazon Kindle Voyage. Playing off of  the ink on paper experience of a real book, they have created an animated origami technique that is used through out the spot. The paper folds and bends as pages turn out of the device creating a world unique to Kindle. This spot feature a great script as well that enhances the animated components. Really nice, work with a really fresh approach.

MPC and Adam Berg’s Opener for Forza Horizon 2 is Pretty Mind Blowing.

Keeping with the previous post from today, the video below blends CG and live action so well you really can’t tell which is which at times. The live action footage was shot in Italy over a 3 day period by Adam Berg and MPC for the Xbox game Forza Horizon 2. This 90 second spot has a huge crew, and obviously a huge budget and it shows. It’s a really well done action packed spot. The MPC VFX Team of 22 people did an amazing job blending the VFX into the live action footage. All in all they created 3D scenes with the tilt-shift effects, compositing depth passes, crafting over 40 matte paintings and adding CG racetracks, cars, and explosions. Once again technology moves forward and makes film and video work even better.

“Shape your Time”, Cartier’s Epic Online Commercial.

Cartier has dropped an online short celebrating 167 years of fine watching making. The spot is heavy on 3D animation, CG, and effects laden content that blends a sort of steampunk and sci-fi look together to create a truly epic video. I can’t begin to imagine what the budget and production schedule was for this. The sound design is fantastic, the over all production value of the animation is truly high budget movie worthy, and while I don’t really get the narrative it doesn’t really matter. The spot kept me looking, and left the Cartier brand lingering in my brain which is one of the things advertising is supposed to do.