3D graphics

IBM’s Great Trailer for the CityOne Game.

I’m not a huge gamer on my computer. I don’t own a PS3, or a Wii, or an X-Box. It’s just not my thing, and I always seem to busy to find time to play games. I have Scrabble on my iPad and a couple of time wasters which I play when traveling, or if I am just hanging out, but like I said I am not a huge gamer.

One thing I do appreciate is great design in gaming, and great game visuals, and that is why I love this video teaser for IBM’s CityOne game due out later this year. If the game graphics are anywhere close to this I might be convinced to play it. That said, that isn’t what caught my eye with this video. What I am digging is the overall look.

I love the type treatment through out the video clip, and I really love the fake  tilt shift look that has been added. The whole thing has this great atmosphere that is highlighted by the ominous music that plays through the piece. Towards the end, the video converts to a drawn cartooned look that is every bit as compelling as the 3D rendering at the beginning of the clip. I would play this game if the graphics at the end were the same as the final game graphics. Anyway this video clip demonstrates an excellent use of 3D graphics, and post production techniques that hooked me. Great visuals and audio, nice typography, and stylistically clean. Kudos to IBM on this one.

On another note, this game is a marketing piece for IBM’s innovation series on improving the planet with technology. This is a great way for IBM to advertise, and promote their agenda without being in your face. I’d like to see more companies try this approach, they might have a better success rate than using traditional media channels and mediums.