Academy of Visual Arts in Frankfurt

Future Lions 2012: Absolut Inspire. A Better Augmented Experience.

This is one of the best concepts for augmented reality I have seen in quite a while. Rather than using 3 models to create a rather limited experience, Iris Gavric & Daniel Otterbein, students at the Academy of Visual Arts in Frankfurt, Germany, are proposing that you to be more involved.

Gavric, and Otterbein have created a concept film about an app for Absolute Vodka that would allow you the user to paint virtual graffiti on any surface, and share it with your friends on Facebook. As a secondary incentive to download and use the app, they built in a hook where Absolute will create a custom bottle with your artwork on it.

I love the fact that the idea behind this app is asking you to become involved and interact with the augmented surfaces. I love the fact that they have hooked this back into a social network helping to expand the reach of the Absolute brand.

What I wish they had done, was create a way to leave your virtual tags for others. It would have been great if you were scanning the street and it revealed other peoples graffiti and messages. They hint at it in the beginning of the film, but I don’t think it is part of their actual app proposal. I’m not sure at how difficult it would be to implement, since you would have to create unique marker ID’s for thousands of buildings, but it would create an even deeper experience for everyone involved.