As the owner of two rescued and adopted dogs this campaign for the Battersea Dogs Home, hits a special note with me. Created by Ogilvy London, the campaign involves leaflets that are embedded with RFID tags that are synced to every Adshell billboard and inteactive screen at the Westfield Mall in London. As people carrying the leaflets walk by video is dynamically loaded to the screen with a call to action message about pet adoptions. The entire campaign is tied to social media using the hashtags #LookingForYou. This is such a nice blend of technology, design, and marketing prowess.
Since the campaign launched in 2014 Batersea has placed more than 3000 dogs in new homes.