Advergame

MINI Maps for Facebook.

If you are my Facebook friend, follow me on Twitter or Instagram, you probably know that my MINI was in an accident this weekend when I was rear-ended by a truck on I-35. I am missing my MINI this morning, especially since my rental car is a Nissan Cube. Sorry it’s just not the same driving experience.Anyway, this morning I found a link to the new MINI driving game for Facebook in my inbox and decided to check it out.

Mini France has just launched a Social Networking / Google Maps mash-up “Advergame” called “Mini Maps“.The Facebook application was built using Flash, and basically allows you to customize your MINI, and then challenge friends anywhere in the world to race. Using Google Maps as your race track, the roads are actual satellite images of the city you choose for your backdrop. I loaded the app and took my MINI for a spin around Kansas City this morning.

The application which was developed by the guys at DDB Paris & Unit9 were able to add in a number of features to the game, like weather conditions, day and night scenarios, as well as the ability to unlock new cars and customize the car you are driving. The application is slow to load, and is finicky about the browser you use. But the application itself is pretty slick. This yet another great example where Facebook is blurring the line between advertising, entertainment, and social networking.

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Magnum Advergame.

Magnum has launched it’s latest global campaign with an advergame entitled the “Magnum Pleasure Hunt Across The Internet” which has been built to launch Magnum’s Temptation Hazelnut ice-cream. The overall theme is similar to the Lynx Party Across The Internet campaign, but this is much more Advergame, than the Lynx experience was.

Lowe Brindfors teamed up with B-Reel to create the advergame which takes you through about 20 well known websites as you chase Bon Bons, the special ingredient in the Magnum Temptation Hazelnut ice-cream. The objective of the game is to capture all 100 Bon Bons as you play through the Magnum Pleasure Hunt Across The Internet.  The game is not easy, but getting all 100 can be done. What I really like about this is the level of production that went into the final game. Great green screen footage, and editing, the interaction with the other websites, and the hooks to social networking sites like Facebook.

The game takes about 5 minutes to play all the way through, which might lose some traffic on the site. % minutes in the web world can seem like an infinity, no matter how well the concept was executed.