A good broadcast advertisement should hook the viewer and keep them watching until the very end, be it 15, 30, or 60 seconds in length. UK train operator Avanti West Coast does just that with a wonderful feel-good 60 second spot that features a rollerblading turtle. What better way to welcome passengers back after 18 months of pandemic than with a fun spot like this. The tag line at the end of the spot sums it up perfectly.
This spot was directed and produced by Tom Kuntz and London VFX force Untold Studios. While you might not know the names off the top of your head, if you do a search for either on Vimeo you’ll recognize their work. Take a minute and enjoy the video below, its absolutely fabulous.
Droga5 has crafted a new spot for BrewDog and I have to admit, this is one of the best 60-second spots for a beer that I have seen in quite a while. Their very clever script and VO drew me in and hooked me, making me wonder what the next bit will be as the ad progressed.
BrewDog and Droga5 demonstrate that they defy convention in the way BrewDog brews its beer culminating in the announcement that BrewDog is the world’s first carbon-negative brewery. The campaign shows the different lives that its customers and even non-customers lead, and highlights that its carbon negative credentials mean that it is here for the planet and all of its inhabitants. As the world’s first carbon-negative brewery, BrewDog offsets double its entire carbon footprint through tree planting initiatives around the world.
It also brews using renewable energy, uses packaging made from easily recycled materials, and prioritizes local ingredients, as well as transporting its beer in the UK’s first electric 19-tonne truck. Similarly, the new ‘The Planet’s Favorite Beer’ ad campaign challenges the stereotypes in traditional beer advertising, takes the worthiness out of woke, and offers a comical take on the array of people inhabiting planet earth.
The TV ad tells us that BrewDog is not just here for laughing hipsters and clichéd father-son moments; nor is it reserved for its core market of beer lovers. BrewDog is here for all the weird and wonderful people in the world: people who believe in aliens, happy couples, unhappy couples, shoplifters, vegetarians, vegetarians that lie, bad swimmers, people who meditate (but are really just thinking with their eyes closed). Some scenes feature people explicitly ignoring the product or actively rejecting it.
The key message is that BrewDog operates in a way that helps keep the planet alive – whether you drink BrewDog beer or not. The TV ad is supported by Out Of Home advertising and print ads which reinforce BrewDog’s ecological message. Headlined with ‘The Planet’s Favourite Beer’, the ads highlight what BrewDog is doing to stay carbon-negative all done with the brand’s signature humorous, light-hearted touch.
The production of all assets in the campaign has also been offset through tree planting schemes, making it a sustainable campaign in every sense of the word. As part of Droga5 London’s commitment to sustainability, each member of the agency has been granted Lost Forest citizenship and committed to planting a tree in the Forest.
I often step back when I see an ad and ask myself “What do you think the pitch was like when presenting to the client?” This ad for Tripwire is one of those ads. The 60-second spot takes the viewer on a trippy little adventure, and the payoff doesn’t arrive until the very end.
I’m not saying the ad is bad, in fact, the production value is top-notch, and once you get to the end of the piece and realize what is going on it works. I’m just wondering how the team sold this concept to the marketing department at an IT / Data Security software company, and what the pitch deck would have looked like.
Agency: PMG ECD: Kyle Kelley ECD: Andrew Harper ACD: Lori Wittig – lori.wittig@pmg.com ACD: Justin Prichard Writer: Benjy Joung AD: Kevin Yurasovich
Camp Lucky Director: Adam Littke EP: Brandon Tapp Producer: Elizabeth Spiva Editor: Logan Hefflefinger Assistant Editor/Junior VFX: Jake Odgers Graphic Artist: Seth Olson Color: Neil Anderson Audio: Scottie Richardson Finish: Mark Sullivan EP: Jessica Berry
4 years ago this December my late mother had a stroke that affected her ability to read. She tried to describe what was going on, but couldn’t put into words how her brain was failing to process the words on the page. She used the phrase “jumbled” on more than one occasion but always said it was more than that. I could never fully wrap my head around what she was going through no matter how hard I tried. All of this leads me to the ad campaign shown below.
This is such a simple concept and executed so well. Produced by BBDO in Düsseldorf, Germany this campaign for Alzheimer’s research visualizes the confusion and fading memories Alzheimer’s patients experience in a way that the average person can instantly understand. Using the metaphor of a jigsaw puzzle reinforces how the memory slowly fades away piece by piece and how finding a cure for Alzheimer’s is truly solving a giant puzzle.
Great imagery, combined with simple and direct copy nail it. The only thing missing is a statement on how the viewer can help the Alzheimer’s Research Initiative.
Agency: BBDO, Düsseldorf, Germany Chief Creative Officer: Wolfgang Schneide Creative Managing Director: Kristoffer Heilemann Executive Creative Directors: Daniel Haschtmann, Tobias Feige Creative Directors: Sebastian Steller, Jacobo Concejo Art Directors: Martino Monti, Dejan Handjiski Jigsaw Idea: Alma Haser Copywriter: Sebastian Steller Post-Production Company: Stefan Kranefeld Imaging Photographer: Stefan Kranefeld
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